am amzn shopper. for a data driven company these 10 commandments are a priori? are the results of decades clinical research? is there an extensive bibliogrpahy?

am amzn shopper. for a data driven company these 10 commandments are a priori? are the results of decades clinical research? is there an extensive bibliogrpahy? peer review? or is this newspeak? can't amzn do better? a ted talk has more data. thats my backbone. i disagree and i am committed to emoticons. :)