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My mother has exactly one way to get to the Nordstrom e-commerce site: search Google for Nordstrom, and then click on the first authoritative-looking Nordstrom
by malchow 10y ago
My mother has exactly one way to get to the Nordstrom e-commerce site: search Google for Nordstrom, and then click on the first authoritative-looking Nordstrom search result, which is an AdWords ad, landing her at the home page.
Seems expensive for Nordstrom.
- jessaustin 10y agoWould a browser extension that just moved AdWords to the bottom of the page be banned from the chrome web store? I'm sort of tempted to try this, but if so I guess I should start backing up my gmail account...
- tyingq 10y agoTried this on a few search result pages, seems reliable so far. document.getElementById('center_col').appendChild(document.getElementById('tvcap'));
- memmcgee 10y agoAre adblockers blocked from the Chrome store?
- tyingq 10y agoDesktop extensions aren't, but perhaps GP is remembering a similar situation with mobile ad blockers and the Play Store. https://techcrunch.com/2016/02/09/google-reverses-its-decision-to-ban-ad-blocking-apps-from-the-google-play-store/ https://techcrunch.com/2016/02/09/google-reverses-its-decisi...
- Neliquat 10y agoSome are, usually youtube api abusers. They try to walk the line pretty well with their TOS.
- kristianc 10y agoIt is - but if they don't Neiman Marcus will bid for that term instead and come up as the top result.
- 8ytecoder 10y ago1. Nordstrom would rather pay to keep the customer 2. Google charges a fraction for bidding on your own brand/website.
- malchow 10y agoA woman in her sixties Googling for "nordstrom" is a Nordstrom customer.
- jacquesm 10y agoSooner or later the new middleman will always start to behave like the old middleman. Before it was the yellow pages, now it's google.
- 8ytecoder 10y agoOf course. That's why I said "keep" and not acquire. What I meant is Nordstrom would rather pay Google to not lose the customer to some other site because of the placement of ads on Google.