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It's hard to build a customer base when Facebook can just come in, copy you, and corner 95% of the market on the day they release. This is the exact same advan
by exelius 10y ago
It's hard to build a customer base when Facebook can just come in, copy you, and corner 95% of the market on the day they release.
This is the exact same advantage that Microsoft had in the enterprise market. Sure, competitors could release enterprise products and have some success, but if Microsoft decided to copy you, they had an army of enterprise sales agreements already in place and would eat 50% of the available market in the first year. The network effects of their enterprise sales channel -- which existed at nearly every company in the world thanks to the ubiquity of Office documents -- made it very, very difficult to compete with them for a long time.
Network effects are much stronger in the consumer space (mostly because the consumers are poorly educated about their choices, and often have little incentive to become informed). Which is why we're seeing Facebook eat the world when it comes to consumer communication platforms.
- Alex3917 10y ago> It's hard to build a customer base when Facebook can just come in, copy you, and corner 95% of the market on the day they release. Not really. Snapchat is getting copied because its functionality enhances the strategic value of Facebook's core assets. There are plenty of other businesses that would be easy for Facebook to copy technologically, but doing so would undermine the value of Facebook's core assets. Basically Snapchat brought a knife to a gunfight, with the expected results.
- accountyaccount 10y agoWhich is why Facebook can just leverage their login system to see when another site has a viable userbase and then just add the feature to Facebook. They're doing it with GoFundMe right now.
- chrischen 10y agoWith Snapchat facebook isn't attacking with its network. It's cloning their features, but failing to actually get the very young demographic network.
- cannotsay2017 10y ago(Anecdotally) That is correct, they are avoiding Facebook at all costs because it is for "old people"
- dagw 10y agoMy daughter, who's 7, has asked me if she can have snapchat. I've never mentioned it to her or even used snapchat, so she must have picked it up at school. I don't even know if she knows what Facebook is.
- reducesuffering 10y agoLikely. My nieces (ages 5 and 8) LOVE the filters on Snapchat. We call them "funny faces". Snapchat really captivates young people.
- chrischen 10y agoYep, I said what I said in the OP because my sister (11) asked me if I had snapchat (to which I replied no, but then grudgingly signed up). Had she not been using it I would have written it off as confusing UI and "what's the point."
- dp88sdf8 10y agoAlso anecdotal, but this past Thanksgiving I got into a chat with two nieces and a couple of their friends, all in the late-teen range. They're really concerned about the amount of information these big data stores have on them. They're worried even more that there is a government snoop checking in on them or another unknown. Personally, I have gotten more and more leery of putting data online. I deleted my Facebook 7 years ago. Twitter is strictly read-only for me. I share kid pics directly with family via private storage I control. Really needs to be a peer-2-peer suite of "social" tools that cut out middlemen as much as possible.
- glibgil 10y agoYoung people avoid the timeline because it is for old people and mostly public. Facebook knows how young people use Facebook. It is in ways you don't see. It's Messenger and private groups
- Spooky23 10y agoThe thing about Microsoft is that even in death they still rule the roost. 95% of the office workers in the developed world are still sitting in front of a Windows PC, logging into an AD, doing stuff with Office, etc. Every significant business has an EA or Select Agreement.
- alexandersingh 10y agoMicrosoft is far from dead, and under Satya they've actually found their feet again :)
- quadrangle 10y agoWhy are you smiling about that?
- alexandersingh 10y agoI'm just a happy person ¯\_(ツ)_/¯
- deleted 10y ago[deleted]
- manigandham 10y agoIn death? The company is a major presence with billions of users across the world. They are not dying.
- gman83 10y agoAlmost makes you wonder if there isn't a very strong anti-trust case here.
- ghaff 10y agoOn what grounds? Simply being a monopoly isn't grounds for anti-trust action. It requires some sort of anti-competitive behavior. Now, one could posit an argument to the effect that monopolies in areas that are highly subject to network effects are inherently anti-competitive. But AFAIK that would be a rather novel argument and it's hard to say what the remedy would even be.
- gman83 10y agoIt seems to me they are leveraging their monopoly position in one area to dominate competitors in other areas. IANAL, but isn't that the very reason antitrust exists?
- ghaff 10y agoAnti-trust is tricky and depends on defining the markets, defining what constitutes a monopoly, the barriers to entry, etc. Is Facebook in a different market from Snapchat or are they all part of a general "social media" space?
- gman83 10y ago"news feed social media" vs "pictures social media" vs "augmented reality social media" vs "virtual reality social media". Facebook should want competitors tbh. Even if Peter Thiel manages to convince Trump to tell the Justice Dept. to back off, I doubt the European Commission will agree.
- ruleabidinguser 10y agoAs with all things, this advantage will wither. I heard Milton Friedman once say something along the lines "There has never once been a natural [not the result of government action] monopoly that stayed a monopoly for very long." People just need patience and faith in the free market.
- maverick_iceman 10y agoAlso, I don't see why a monopoly is inherently bad. If consumers actually benefit from it then what's the rationale in breaking it up? Moreover, sectors like social networking naturally favor monopolies; it's no good if your friends are scattered around 10 different sites. The current understanding of US antitrust laws is similar. The Justice Department pursues antitrust actions only if the end consumer is being hurt.
- cookiecaper 10y agoYes. Tech entrepreneurs need to be very wary of platform vendors. You can and will be NetScaped. Why give away a web browser for free? Because it gives Microsoft instant dominance over the web. Platform providers work very hard to maintain their platform because it allows them to control consumer attention. Big tech companies will only acquire companies that bring something to the table that they can't get by locking 4 of their own engineers in a closet for a year. That means a brand or patents. Any software-based tech can be copied for around a million bucks without much issue. The other thing here is that in cyberspace, the effects of the network are enforced only by artificial legal barriers like the CFAA that make it a felony for users to contact web sites in a manner that the operator dislikes. The CFAA essentially takes the ToS (and sometimes even less; just an operator's expression that he no longer wants you to access the site can suffice the CFAA's standard of "exceeding authorized access") and evals it as part of the criminal code. This is the law under which Aaron Swartz was prosecuted. Facebook has invoked this power repeatedly, most notably against Power Ventures, which was destroyed in court for allowing users to export their own data only, the data in which they have an exclusive copyright interest. Power infringed Facebook's copyright because it downloaded a page into RAM (RAM copies that exist for milliseconds are eligible for copyright protection per MAI v. Peak) that contained Facebook's IP in order to extract the user's information. It's why you never see third-party exporters and have to rely on the crappy ones that Facebook/Google offer and bury so they can avoid flak. Things would look much different if our law wasn't so thoroughly committed to entrenching the extant digital players. There's no reason that another application should be legally restrained from multiplexing/multicasting one's Facebook feed. IANAL.
- jtraffic 10y agoYour use of the term "network effects" is a touch loose. Network effects refer to a situation where the product becomes more valuable with more users. This is not the same as simply having a large customer base. Probably the better way to say it: "Microsoft and Facebook both gained advantages because their customers had high switching costs." FB users have high switching costs in terms of opportunity costs (by leaving FB they forego value) and those opportunities costs are large mostly because of network effects. In the case of Microsoft, you say "network effects of their enterprise sales channel," when you really mean Microsoft had a large customer base to which they could quickly and easily deploy new products. The fact that one business had a sales agreement with Microsoft didn't necessarily increase the value of a sales agreement with Microsoft for a different business. (Maybe there are some network effects there, but they aren't obvious and I'm fairly sure you aren't talking about them.) I think Microsoft did (and still does) benefit from network effects in a different way, related to collaboration: the more people who can open and use an excel spreadsheet, the more valuable it is to learn and use excel.
- exelius 10y agoWell, that's the thing... Microsoft wasn't selling directly to these companies. They had a network of resellers and system integrators. And basically, outside of a few niche industries, businesses basically had to use Microsoft by default. Once these system integrators were in, they would use those relationships to push new products -- because Microsoft. The more customers, the more product categories they own, and the more system integrators using Microsoft. It feels a lot like network effects to me -- but I think I was using a broader view of their non-consumer sales strategy (Ballmer was a freaking genius in this right -- just not so much as a product guy).
- mherkender 10y agoI don't think anything you're saying is untrue, but I do think you're ignoring how shady and unethical Facebook is when they feel like it. For example, they downgrade YouTube videos in people's feeds. There's no reason for that if they have a better product.
- spangry 10y ago
- brightball 10y agoYea, in order to compete with FB in the social network space you basically need a service that would somehow break Facebook's entire model to copy. It's one thing to add a feature but entirely different to break your entire mode of operation.
- tomtang0514 10y agoYou should checkout how Tencent build its empire in china from QQ. That's more like where facebook learned from.
- jmknoll 10y agoDo you have any articles about this? I'd be interested in learning a bit more about the history of Tencent.
- frik 10y agoFacebook also has the data. They see at first glance any uptake of a new social network of any kind. They automatically prevent sending invite-links or even just invite text messages via FB posts, FB chat, WhatsApp. So if you try to reach all your friends and try to invite them, you can assume only a few will even see the post in their newsfeed, get the chat post - it's like shadow banning posts. They create a filter bubble for you.
- alkoumpa 10y agoThe nature of Facebook makes it also far more easier to release and distribute new products. People come to your service every hour -- on the other side none (should have) wanted to visit Microsoft's homepage, which makes the enterprise agreements a necessity, that doesn't scale (by any means) as well, although MS managed to scale pretty well.
- 8ytecoder 10y agoThis is true. I'm curious if Microsoft Teams would/could do this to Slack.