5 ms·

Here's an idea, advertisers directly pay the content creators they don't have a problem with to show ads natively in their content at a point they both agree is

Here's an idea, advertisers directly pay the content creators they don't have a problem with to show ads natively in their content at a point they both agree is acceptable. And there could be a contract between the 2 parties that covers any concerns either might have.

gcb0 10y ago
But... But... I want to advertise for peanuts. I don't want to pay premium publisher prices! Give me premium content around my ads for free! now! /sarcasm. This is a solved problem. The only people complaining are the ones that want the cake and eat it too. There is Zero opportunity here. Because 100% of your market is already served by premium publishers.
- rtpg 10y ago
  OK so now content creators have to go out there and get ads from companies. Or... they'll find some ad aggregator, and you're basically back to step one!
  - thanksgiving 10y ago
    Maybe you ought to be able to say "I only want to bid on PewDiePie videos" or a whitelist of approved channels. Is that possible now?
    - Androider 10y ago
      That would be fantastic. Like another post in the thread mentioned, if I'm selling telescopes I'd only want to show those ads in front of astronomy videos. Being able to whitelist specific channels (say, DeepSkyVideos and 60 Symbols) or even videos would open up a whole new long tail ad market and allow very low friction "partnering" between content creators and relevant advertisers.
rl3 10y ago
Isn't that basically influencer marketing? If the ads are overt then I suppose it's an improvement over the usual fare of subtle product placement and staged testimonials.
andyjsong 10y ago
That's why they acquired Famebit: https://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/ https://techcrunch.com/2016/10/11/google-acquires-famebit-to...
mod 10y ago
This happens a lot, at least in one genre of videos I watch (woodworking).
ganfortran 10y ago
So...television, is what your saying. Funny that we went all the back to the starting point. I do agree programmatic ads is a loop of shithole, driving both content and ads into a mutual destruction cycle. Brands are hurting, malware ads are prospering, and on the other hand, clicks become everything and it makes everything clickbaity. Some major cleaning needs to be done otherwise the whole computational ads business is going to die.
kazagistar 10y ago
Juding from all the shitty loot box opening videos or whatever, this is already happening to anyone willing to shill on the cheap.
- Neliquat 10y ago
  Yuuuup. I think this year has been the worst. Unsubbed almost a third of my tech and maker channels because they became 20 minute mikita ads. Look what chinese crap they sent me! Any review of a product you did not pay for is worth what you paid, because someone else paid for it. Much respect for the vloggers and content creators who have respect for their audience and avoid shilling. And even more respect for makers making things and not more goddamn fidget toys.
joering2 10y ago
I cannot wait for the day when target audience will be able to make money off of providing information about other people. Website where I can tell that my neighboor is driving BMW, is single and looking for a new house, preferably penthouse with the mandatory view on the lake. So that once ad agency crunch this info, I will eventually benefit when my neighboor clicks some link for advertiser who offered a housing listings that match his preferences 99% Even if 1 cent per click, I take it.

gcb0 10y ago

But... But... I want to advertise for peanuts. I don't want to pay premium publisher prices! Give me premium content around my ads for free! now! /sarcasm. This is a solved problem. The only people complaining are the ones that want the cake and eat it too. There is Zero opportunity here. Because 100% of your market is already served by premium publishers.

rtpg 10y ago
OK so now content creators have to go out there and get ads from companies. Or... they'll find some ad aggregator, and you're basically back to step one!
- thanksgiving 10y ago
  Maybe you ought to be able to say "I only want to bid on PewDiePie videos" or a whitelist of approved channels. Is that possible now?
  - Androider 10y ago
    That would be fantastic. Like another post in the thread mentioned, if I'm selling telescopes I'd only want to show those ads in front of astronomy videos. Being able to whitelist specific channels (say, DeepSkyVideos and 60 Symbols) or even videos would open up a whole new long tail ad market and allow very low friction "partnering" between content creators and relevant advertisers.

rl3 10y ago

Isn't that basically influencer marketing? If the ads are overt then I suppose it's an improvement over the usual fare of subtle product placement and staged testimonials.

andyjsong 10y ago

That's why they acquired Famebit: https://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/ https://techcrunch.com/2016/10/11/google-acquires-famebit-to...

mod 10y ago

This happens a lot, at least in one genre of videos I watch (woodworking).

ganfortran 10y ago

So...television, is what your saying. Funny that we went all the back to the starting point. I do agree programmatic ads is a loop of shithole, driving both content and ads into a mutual destruction cycle. Brands are hurting, malware ads are prospering, and on the other hand, clicks become everything and it makes everything clickbaity. Some major cleaning needs to be done otherwise the whole computational ads business is going to die.

kazagistar 10y ago

Juding from all the shitty loot box opening videos or whatever, this is already happening to anyone willing to shill on the cheap.

Neliquat 10y ago
Yuuuup. I think this year has been the worst. Unsubbed almost a third of my tech and maker channels because they became 20 minute mikita ads. Look what chinese crap they sent me! Any review of a product you did not pay for is worth what you paid, because someone else paid for it. Much respect for the vloggers and content creators who have respect for their audience and avoid shilling. And even more respect for makers making things and not more goddamn fidget toys.

joering2 10y ago

I cannot wait for the day when target audience will be able to make money off of providing information about other people. Website where I can tell that my neighboor is driving BMW, is single and looking for a new house, preferably penthouse with the mandatory view on the lake. So that once ad agency crunch this info, I will eventually benefit when my neighboor clicks some link for advertiser who offered a housing listings that match his preferences 99% Even if 1 cent per click, I take it.