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Amazon launches its own social media influencer program into beta
- natch 10y agoIt makes me sad that fame and celebrity, no matter how it is acquired, equates so directly to money-making and power now. Sad because I don't think it is encouraging the best parts of our nature. But I don't know what to do about it.
- ams6110 10y agoNow? It's always been that way.
- natch 10y agoBut now, as with everything, technology multiplies the effect so much that it's getting extreme.
- erikpukinskis 10y agoHopefully it's just a beta thing and they open it up to anyone with an Amazon account. Otherwise this would be very sad indeed.
- natch 10y agoWell I wasn't talking about just Amazon.
- elastic_church 10y agoNice maybe they buy up competition
- cagataygurturk 10y agoThey were recently hiring a SDM in Germany for this program.
- amelius 10y agoWhy use such a controversial name as "influencer"? Why didn't they just call it "recommender"?
- dilemma 10y agoThat's the industry term. It's not a hit on Amazon.
- tyingq 10y agoAll the links in the article to Amazon now lead to a generic login page with no mention of the program. You can see they weren't generic in the Google cache though: site:amazon.com "amazon influencer program"
- lutusp 10y agoA what? A "social media influencer program?" It's a program that employs people skilled at pretending to be someone they aren't, whose goal is to influence the views of people who would prefer to be someone they aren't. "Social media influence" is jargon for lies. Proof? When was the last time you saw a famous actor flogging potatoes? The reason? People actually need potatoes -- they don't need to be tricked into buying them. Even more worrying is the recent rise in lawsuits against anyone who posts a negative product review in social media. The idea is to squelch anything but controlled advertising copy, recited by young, attractive employees. And ... it's working. My favorite advertising slogan of the last 20 years: "If you don't buy a new car, the terrorists win."
- ams6110 10y agoMy question is will there be a guarantee that the items are genuine and not counterfeit? Celebs will probably not want to be associated with buyers of their endorsed products ending up with counterfeit goods.