What a great way to build empathy and connection in a sales conversation. These are the type of people I love to meet in EdTech! I couldn't agree more with the

What a great way to build empathy and connection in a sales conversation. These are the type of people I love to meet in EdTech! I couldn't agree more with the author's assessment. A bit of an extension beyond just training in new tools: we need to help adults in schools understand the value technology can provide in their daily lives before we can expect to see the true potential out of the complex technologies schools are spending billions of dollars on - looking at you blended learning and [fill in other buzzword technologies]. If an adult in a school doesn't appreciate the value that basic everyday tools provide (I'm talking things like calendars and organized email), it's a huge mountain to climb to get them to trust what technology can do to assist their work with kids. It's quite shocking how many great educators fall in this bucket. Then add the labels of 'laggard' and 'luddite' to these people instead of truly understanding them and forget creating any trust and change. It's a Maslow's thing, honestly, and so much is being spent on things way too far up the pyramid. There's so many low hanging problems to go after first to save great educators time and simultaneously build trust in the power and magic of technology. Right now we're burning all our political (and real) capital on the promises of 'edtech' without truly solving the needs of the people in the seats using them. I fear where it will end up, and the missed opportunity it represents. Source: I've been working with all types of schools throughout the US, with heavy exposure in NYC.