Your wondering why was just answered succinctly in the comment you posted your reply to: > There were some ISPs which were selling people's data prior to this

Your wondering why was just answered succinctly in the comment you posted your reply to: > There were some ISPs which were selling people's data prior to this order (Verizon was one, IIRC, and a few others were actively injecting ads and JS into non-TLS traffic), and many more were considering it. edit: spelling