4 ms·
Exactly. Google doesn't realize that it wields an incredible amount of power in this situation. If these guys don't advertise than someone else will. They will
by devoply 10y ago
Exactly. Google doesn't realize that it wields an incredible amount of power in this situation. If these guys don't advertise than someone else will. They will win, these idiots will lose.
- disgruntledphd2 10y agoBut most advertising (especially video) is not particularly well-measured, and all of the money is in the hands of the brands. Philosophically, I agree with you, but I'm not sure if it really will work that way.
- sprafa 10y agoAdvertising is a surprisingly concentrated market, with five or six conglomerates making most of ads you see (WPP, Publicis, Mccain, etc.) In fact this whole brewhaha was started because the current head of the WPP said he wanted Google to do something about his ads showing up next to extremist videos. It's not inconceivable the article on The Times that started it all was made as part of WPP's strategy to make Google kowtow to them on this subject. Basically don't underestimate the power of advertising agencies. They can produce news cycles at will.