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Which means they're getting advertisement wrong. I know, it might sound ridiculous given the huge amount of expertise Google has accumulated over years. However

by dgudkov 10y ago

Which means they're getting advertisement wrong. I know, it might sound ridiculous given the huge amount of expertise Google has accumulated over years. However, that kind of ad placement mismatch can be a sign that the current advertisement approach (which originated from 90s) on YouTube is outdated and no longer effective. Such misplacement would never happen in Facebook or LinkedIn groups where advertisers can target audience more precisely.

jcims 10y ago
There are tradeoffs in specificity and privacy. If the gap becomes an existential threat to google they can and likely will adjust.
kalleboo 10y ago
> Such misplacement would never happen in Facebook I have an anarchist friend who is always posting memes about killing the Queen etc, advertising shows up just fine around that kind of content. Or does Facebook have a special advertising category for "content in support of ISIS?"
- dgudkov 10y ago
  I'm talking specifically about groups, not general advertisement. Groups are typically rather efficient for targeting, because they consist of people sharing a common interest and this interest is known.
  - kalleboo 10y ago
    Then I guess I don't understand the relevancy to YouTube. Are you saying that the only way to properly advertise going forward is to private groups and not open content?
  - mtgx 10y ago
    According to this recent Reddit comment, advertisers are starting to lose control over Facebook groups, too: https://www.reddit.com/r/worldnews/comments/60tsu4/twitter_ceo_is_being_asked_to_resign_for_cheating/df9f66o/ https://www.reddit.com/r/worldnews/comments/60tsu4/twitter_c...
ajeet_dhaliwal 10y ago
They definitely get it wrong but I think they don't care because it is 'good enough' and are not sure how to improve the match making, it probably will get better over time of course as software always does. Up until recently I was getting ads for Muslim dating sites showing up on YouTube. I am not Muslim, and I am not interested in dating, and never searched for anything to do with this. I suspect they showed up because I watch some Bollywood music videos on occasion. The algorithms are not as intelligent as I once thought, they seem to go with a 'good enough' approach. Bollywood is a subset of the Indian film industry, 88% or so of people in India are not Muslim, also I live in the UK and I am a westerner of Indian origin (so likely a minority of traffic) but they must also get traffic or interest in these videos from Pakistan and others and think, good enough relevance, insert ad.

by dgudkov 10y ago

jcims 10y ago

There are tradeoffs in specificity and privacy. If the gap becomes an existential threat to google they can and likely will adjust.

kalleboo 10y ago

> Such misplacement would never happen in Facebook I have an anarchist friend who is always posting memes about killing the Queen etc, advertising shows up just fine around that kind of content. Or does Facebook have a special advertising category for "content in support of ISIS?"

dgudkov 10y ago
I'm talking specifically about groups, not general advertisement. Groups are typically rather efficient for targeting, because they consist of people sharing a common interest and this interest is known.
- kalleboo 10y ago
  Then I guess I don't understand the relevancy to YouTube. Are you saying that the only way to properly advertise going forward is to private groups and not open content?
- mtgx 10y ago
  According to this recent Reddit comment, advertisers are starting to lose control over Facebook groups, too: https://www.reddit.com/r/worldnews/comments/60tsu4/twitter_ceo_is_being_asked_to_resign_for_cheating/df9f66o/ https://www.reddit.com/r/worldnews/comments/60tsu4/twitter_c...

ajeet_dhaliwal 10y ago

They definitely get it wrong but I think they don't care because it is 'good enough' and are not sure how to improve the match making, it probably will get better over time of course as software always does. Up until recently I was getting ads for Muslim dating sites showing up on YouTube. I am not Muslim, and I am not interested in dating, and never searched for anything to do with this. I suspect they showed up because I watch some Bollywood music videos on occasion. The algorithms are not as intelligent as I once thought, they seem to go with a 'good enough' approach. Bollywood is a subset of the Indian film industry, 88% or so of people in India are not Muslim, also I live in the UK and I am a westerner of Indian origin (so likely a minority of traffic) but they must also get traffic or interest in these videos from Pakistan and others and think, good enough relevance, insert ad.