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I will believe that when we see a solid policy designed to actually address this.
by ticviking 10y ago
I will believe that when we see a solid policy designed to actually address this.
- cookiecaper 10y agoI don't think Amazon is going to make a lot of noise about this, because users who are unaware of this issue (which are still the vast majority) would then start to worry. They've sent out some light PR around it in business-oriented press outlets like Forbes. Ask any FBA seller, especially those who do product arbitrage, and they'll tell you that Amazon is getting very aggressive with account suspensions and requiring a lot of documentation that the seller's original supplier is either the brand owner themselves or an authorized distributor. I know a guy who did arbitrage with imports (authentic products, but "not authorized" because they were factory overruns). He made some good money for 2-3 months, but almost all of his products got removed for lack of verifiable paper trail and he ended up in a pretty bad spot.
- ThrustVectoring 10y ago>authentic products, but "not authorized" because they were factory overruns These are counterfeit products. When you contract with a factory to make 10K units with your brand on them, they aren't allowed to use your brand to sell any number of "overruns" past that.
- cookiecaper 10y agoI'm not familiar with the legal definition of "counterfeit" so you may be correct. I'm using the common definition of counterfeit, meaning a falsified imitation product that is usually low-quality and always produced by a third party who has "reverse-engineered" the target product. To most people, "counterfeit" does not mean literally the same product, produced by literally the same people, even if the company who commissioned the build didn't want some of those units to be released onto the market. Personally, I dislike the suggestion that an identical product is "counterfeit" merely because the company that commissioned the product is seeking to constrain supply and keep their price point artificially high. The contracts between the manufacturer and the client are unknown to buyers. If the contract is being breached, the client would probably be wise to seek to enforce the agreement. I understand there are potential trademark implications (but afaik they're not necessarily cut and dry, IANAL), but IMO this doesn't classify something as a counterfeit product, at least as far as general usage is concerned. I make no comment on the legal classification/terminology.
- ThrustVectoring 10y agoThe legal situation is fairly straightforward. If you have a trademark, it means that anyone who who uses places it on goods for sale without your consent is counterfeiting. >To most people, "counterfeit" does not mean literally the same product, produced by literally the same people, even if the company who commissioned the build didn't want some of those units to be released onto the market. And gone through the same quality control process, and subject to the same defect rejection standards? A huge part of why consumers trust the trademark is that it puts the reputation of the marking company on the line with the product - the manufacturer is saying that they stand behind the product and have ensured that it's to standard. Following the same process with the same tools and using the same people doesn't have that, and it's fraud to represent that it does. >Personally, I dislike the suggestion that an identical product is "counterfeit" merely because the company that commissioned the product is seeking to constrain supply and keep their price point artificially high. Being able to claim the benefits of your brand by controlling the supply is incredibly important to functioning market economies. If you make a widget with a novel feature that customers like, you can capitalize on it adding your trade mark and commanding a price premium. This pays for things like creating novel features, or adding to build quality, or going through more stringent defect rejection, or whatnot. Consumers want and are willing to pay for these features. If the manufacturer can get undercut by a marginal-cost-only supplier that doesn't have to amortize the development of these features, then we end up not creating the high quality products that consumers want.
- zero_intp 10y agoAs a fellow layman I disagree with your anecdotal definition. I definitely consider this excess production to be counterfeit.
- Dylan16807 10y agoIt's counterfeit branding but it's not counterfeit production. It's worth distinguishing the two, at least in terms of consumer harm.
- quanticle 10y ago