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Do contract work and let others deal with monetization. The problem with creating a mobile ad network is that you're competing with Facebook and Google[0,1]: >

Do contract work and let others deal with monetization. The problem with creating a mobile ad network is that you're competing with Facebook and Google[0,1]: > • Facebook and Google have the most inventory and are still growing in terms of both users and ad-load; there is no temporal limitation that works to the benefit of other properties (and Facebook in particular is ramping up efforts to advertise using Facebook data on non-Facebook properties) > • It is cheaper to produce ads for only Facebook and Google instead of making something custom for every potential advertising platform > • Facebook and Google have the best tracking, extending not only to digital purchases but increasingly to off-line purchases as well 0. https://stratechery.com/2016/the-reality-of-missing-out/ https://stratechery.com/2016/the-reality-of-missing-out/ 1. https://stratechery.com/2016/how-facebook-squashed-twitter/ https://stratechery.com/2016/how-facebook-squashed-twitter/

point78 10y ago
His question has nothing to do with creating an ad network...
- w1ntermute 10y ago
  Did you read his post, or just the title? > That's why I've started working on an ad network for mobile apps...
  - point78 10y ago
    Jesus I really thought I read the whole comment...sorry about that
    - formula_ninguna 10y ago
      No, Jesus doesn't give second chances. You're in trouble man.
alc90 10y ago
And do you think that having this ...more human approach..when selling/buying ads is obsolete? I think that high-quality apps have a loyal and passionate audiences - a smaller one for sure - but advertisers can rest assured they have access to the best audience money can buy. I've never thought in terms of Facebook or Google's scale and I actually want to take a more anti-Facebook/Google approach where the amount of user tracking is inexistent. Just track the ad performance and that's about it.
- jt2190 10y ago
  > [D]o you think that having this... more human approach... when selling/buying ads is obsolete? My understanding is that larger companies with bigger ad spend don't have time to hand-pick each app or web page. (Using human labor to pick apps and pages can significantly raise the cost I presume.) Perhaps there is a marketplace for smaller advertisers here.
  - alc90 10y ago
    Big companies have big marketing budgets and are interested in big numbers (eg. huge number of impressions). I was thinking in terms of a more human approach where advertisers are actually looking to connect with their potential users. App publishers don't sell impressions - they sell influence by allowing the advertiser to get a spot from their app real-estate.
    - Spooky23 10y ago
      Overcast just did this. If you remember Tweetie (ancient Twitter app on iOS) they built a little bespoke network as well. It's certainly possible, but not scalable. If your goal is to support your own work and you have the hustle and editorial eye, you can make money. Keep in mind that the big players can wipe you out in a second. Overcast exists because Apple's benign neglect of podcasts. They can wake up at anytime and wipe the app and ad market out.
      - alc90 10y ago
hashmal 10y ago
contract work and publishing your own apps are different things. I think most people publishing their own apps do that specifically because they do not want to do contract work. contract work is not a monetization strategy, it's a different job.

point78 10y ago

His question has nothing to do with creating an ad network...

w1ntermute 10y ago
Did you read his post, or just the title? > That's why I've started working on an ad network for mobile apps...
- point78 10y ago
  Jesus I really thought I read the whole comment...sorry about that
  - formula_ninguna 10y ago
    No, Jesus doesn't give second chances. You're in trouble man.

alc90 10y ago

And do you think that having this ...more human approach..when selling/buying ads is obsolete? I think that high-quality apps have a loyal and passionate audiences - a smaller one for sure - but advertisers can rest assured they have access to the best audience money can buy. I've never thought in terms of Facebook or Google's scale and I actually want to take a more anti-Facebook/Google approach where the amount of user tracking is inexistent. Just track the ad performance and that's about it.

jt2190 10y ago
> [D]o you think that having this... more human approach... when selling/buying ads is obsolete? My understanding is that larger companies with bigger ad spend don't have time to hand-pick each app or web page. (Using human labor to pick apps and pages can significantly raise the cost I presume.) Perhaps there is a marketplace for smaller advertisers here.
- alc90 10y ago
  Big companies have big marketing budgets and are interested in big numbers (eg. huge number of impressions). I was thinking in terms of a more human approach where advertisers are actually looking to connect with their potential users. App publishers don't sell impressions - they sell influence by allowing the advertiser to get a spot from their app real-estate.
  - Spooky23 10y ago
    Overcast just did this. If you remember Tweetie (ancient Twitter app on iOS) they built a little bespoke network as well. It's certainly possible, but not scalable. If your goal is to support your own work and you have the hustle and editorial eye, you can make money. Keep in mind that the big players can wipe you out in a second. Overcast exists because Apple's benign neglect of podcasts. They can wake up at anytime and wipe the app and ad market out.
    - alc90 10y ago

hashmal 10y ago

contract work and publishing your own apps are different things. I think most people publishing their own apps do that specifically because they do not want to do contract work. contract work is not a monetization strategy, it's a different job.