I live in Santa Monica... don't get me started on the (SoBi-powered) bike share here (launched about 16 months ago)! Too late, I'm started: first, I signed up

I live in Santa Monica... don't get me started on the (SoBi-powered) bike share here (launched about 16 months ago)! Too late, I'm started: first, I signed up for a year for $99, which included 2 hours free per day and you could lock the bikes up anywhere at no charge. One month in, they changed it to only one hour free, without grandfathering in people like me that had paid for a year up front. That was annoying but not a huge deal. The main problem was a few months later when they decided to charge $2 if you leave a bike outside a hub (you get a $1 credit if you return an out of hub bike to a hub.) That seemingly small change has DRASTICALLY changed the service for the worse. I averaged 4 rides a day with the bike before this change, now I maybe do 2 a week. Even though $2 really should be inconsequential to me, it's so hard to swallow! So then you're like "I should really return it to a station." But even though there are a fair number, they always add about a five minute round-trip walk to and from your final destination. That's usually enough for me to decide to just drive. It's super frustrating too because the city is losing $54,000/mo on the service anyway! So why nickel and dime the users into not using the bikes? I assume their real goal is not to make a profit, but to promote bike riding. I've contacted them multiple times to no avail. It also doesn't make sense: why not at least make it $2 back when you return a bike? Same net effect to the system! The worst is if you take a bike out of a hub and leave it out of a hub... you think maybe you'd get charged nothing? Or perhaps $1? ($1 credit minus $2 fee) nope! You are still charged the full $2. Which means if you ever ride by a hub with a bike you gout outside a hub you really should stop, lock it, unlock it, and continue your ride! Sigh. Finally, I had this (amazing) idea that since they already have people driving all around SM with cars filled with bikes rearranging them, why not add an uber-like "deliver me a bike now" feature? They could even charge extra for that. How cool would it be to have a city bike share where the bikes not only aren't in hubs but aren't even locked up on the street... they're all being constantly trucked around the city waiting for calls! Hey spin... do that!