I think the point is, if one could guarantee no malware and tracking built into an ad (you can't, no one can) then many more people would be ok with ads all ove

I think the point is, if one could guarantee no malware and tracking built into an ad (you can't, no one can) then many more people would be ok with ads all over to a certain extent. I'm not sure what you're getting at with the reference to magazine ads though- magazines are basically gigantic advertisements with some content mixed in. Do you really want that for the web?