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I think the point of the comment was as kind of an upper bound. For instance if drivers made 100% (or more) of what the passenger pays, then Uber would be obvio
by dcosson 10y ago
I think the point of the comment was as kind of an upper bound. For instance if drivers made 100% (or more) of what the passenger pays, then Uber would be obviously not breaking even. At 65-75% it's feasible that at a certain scale Uber's cut would make them profitable.
- jsemrau 10y agoFeasible but not likely. From this 25% to 35% Uber will still do this 1. Run their operating business - Maintain data centers - Maintain a global web infrastructure - Maintain the app 2. Run campaigns to compete in markets with strong local competition - Europe (Hailo, Car2Go, etc) - Asia (Didi, Ola, Grab, etc) 3. Finance their ongoing operations - Equity financing expensive - Debt financing hard to get at this stage and cost money too 4. Hire and retain top talent 5. Legal fees and licensing 6. Rentals for global offices 7. Fund and maintain fleet businesses 8. Invest in R&D (self-driving technology & talent) 9. Entertain M&A So it looks they have a lot of costs on their plate which their operating business can not cover.
- Dylan16807 10y agoA lot of that is about expansion. You don't need to factor it in to a question of whether they can run a viable business on 30%.
- LeifCarrotson 10y agoEverything in that list, aside from 2 (advertising and expansion), 7 (fleet operations), and 8 (self-driving R&D, which is honestly well outside of their current business) is dirt cheap in comparison to their operating costs - paying drivers, vehicle purchasing, insurance, and maintenance, and buying fuel. Service and hardware businesses have completely different cost structures as compared to tech companies. Think about it - standard deduction is about about 50 cents per mile for vehicle costs, and actually having a human in the seat probably costs more than 50 cents per mile ($ per hour divided by average speed), and the average drive is about 5 miles. We're talking well over $5 in wholesale operating costs for each ride. Times literally a million rides per day. The cost of a few programmers and servers is tiny in comparison.
- xanderstrike 10y ago> vehicle purchasing, insurance, and maintenance, and buying fuel These are all things Uber does not do. It comes out of the cut the driver takes home, not Uber's revenue.
- freyr 10y ago> self-driving R&D, which is honestly well outside of their current business According to the CEO, self-driving cars are "existential" to Uber's success. They may need something that disruptive to meet the company's sky high valuation.
- HenryBemis 10y agoas far as it goes for "world domination" I've read before that Uber's plan is to make everyone's (self-driving car) a money making machine for Uber and the car owner. You go to work at 9am and while at work 9.01am to 4.59pm your car drives around making you both money. The same applies for when you return home 6.01pm to 8am the next day. No drivers, only Auto-bots ;) and paying customers! (makes me wonder how much Insurance companies will be making from this setup)(and if they are ready/preparing their numbers for this type of business)
- corobo 10y agoI can only imagine how filthy your car would be when it gets back to you at 5pm. I don't want to imagine what it'd be like at 8am after giving lifts to people coming home after a night out
- thecrazyone 10y agoIt wouldn't be too hard for them to throw in a cleaning mechanism in there somehow. If you find the car filthy, I'm sure a customer would too, so it's in their interest to fix it and I'm sure it's even easy to automate the cleaning process :-)