4 ms·

Because it is about being equitable to middle and lower-income fans. Otherwise, only the richest fans would outbid everyone else and the artists don't want to

Because it is about being equitable to middle and lower-income fans. Otherwise, only the richest fans would outbid everyone else and the artists don't want to alienate a large majority of their fan base by making their shows unavailable to only but the folks with the means.

matwood 10y ago
> Because it is about being equitable to middle and lower-income fans. It's about the perception of being equitable. As a comment mentions above, many artists/venues work directly with scalpers.
conjectures 10y ago
So start a mailing list when you're a small band. Email your oldest fans a promo code with priority booking and/or first tranche auction option. Give people with an academic email address early options. Give people who like you on social media early options. Include a promo code in sales of online merchandise for future gigs. There are lots of potential ways to do it, while undermining the scalpers. Also gigs seem pretty unaffordable already.
- celim307 10y ago
  as the article mentions, those tactics you described actually helped the scalpers more than an average person.
  - gpawl 10y ago
    Do you have any evidence for your claim of what the article mentions?
deleted 10y ago
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