3 ms·

I'm still trying to understand why they don't just auction tickets.

itchyouch 10y ago
Because it is about being equitable to middle and lower-income fans. Otherwise, only the richest fans would outbid everyone else and the artists don't want to alienate a large majority of their fan base by making their shows unavailable to only but the folks with the means.
- matwood 10y ago
  > Because it is about being equitable to middle and lower-income fans. It's about the perception of being equitable. As a comment mentions above, many artists/venues work directly with scalpers.
- conjectures 10y ago
  So start a mailing list when you're a small band. Email your oldest fans a promo code with priority booking and/or first tranche auction option. Give people with an academic email address early options. Give people who like you on social media early options. Include a promo code in sales of online merchandise for future gigs. There are lots of potential ways to do it, while undermining the scalpers. Also gigs seem pretty unaffordable already.
  - celim307 10y ago
    as the article mentions, those tactics you described actually helped the scalpers more than an average person.
    - gpawl 10y ago
      Do you have any evidence for your claim of what the article mentions?
- deleted 10y ago
  [deleted]
number6 10y ago
How would this work? Would you have to enter a number an wait till let's say 24 hours before the gig? Could work and could minimize the problem. The buyer wouldn't know til x hours before if he hand won. But the scalpers would know: " were payed average of x for similar gigs." So they knew how much to bet and still scrape of most of the tickets. And the sell them at a high rate as last minute tickets for a sold out gig and you could be sure to get a ticket.
rhino369 10y ago
Probably because of bad PR. The relation between a band and it's fan is very personal. The fans would feel betrayed if the band was auctioning tickets. I've heard of some venues using a hometeam scalping operation to get around this. They sell the tickets knowing that their scalpers will bot them. Then the venue gets a cut of the proceeds. Could be an urban legend however.
- gpawl 10y ago
  What you have just described is literally Ticketmaster's modern business model. Ticketmaster scalps the tickets and pays a kickback to the venue and/or artist. Ticketmaster takes the heat so the the venue and artist don't have to.

Because it is about being equitable to middle and lower-income fans. Otherwise, only the richest fans would outbid everyone else and the artists don't want to alienate a large majority of their fan base by making their shows unavailable to only but the folks with the means.

matwood 10y ago
> Because it is about being equitable to middle and lower-income fans. It's about the perception of being equitable. As a comment mentions above, many artists/venues work directly with scalpers.
conjectures 10y ago
So start a mailing list when you're a small band. Email your oldest fans a promo code with priority booking and/or first tranche auction option. Give people with an academic email address early options. Give people who like you on social media early options. Include a promo code in sales of online merchandise for future gigs. There are lots of potential ways to do it, while undermining the scalpers. Also gigs seem pretty unaffordable already.
- celim307 10y ago
  as the article mentions, those tactics you described actually helped the scalpers more than an average person.
  - gpawl 10y ago
    Do you have any evidence for your claim of what the article mentions?
deleted 10y ago
[deleted]

number6 10y ago

How would this work? Would you have to enter a number an wait till let's say 24 hours before the gig? Could work and could minimize the problem. The buyer wouldn't know til x hours before if he hand won. But the scalpers would know: " were payed average of x for similar gigs." So they knew how much to bet and still scrape of most of the tickets. And the sell them at a high rate as last minute tickets for a sold out gig and you could be sure to get a ticket.

rhino369 10y ago

Probably because of bad PR. The relation between a band and it's fan is very personal. The fans would feel betrayed if the band was auctioning tickets. I've heard of some venues using a hometeam scalping operation to get around this. They sell the tickets knowing that their scalpers will bot them. Then the venue gets a cut of the proceeds. Could be an urban legend however.

gpawl 10y ago
What you have just described is literally Ticketmaster's modern business model. Ticketmaster scalps the tickets and pays a kickback to the venue and/or artist. Ticketmaster takes the heat so the the venue and artist don't have to.