Yes, performance can be objectively measured but different companies choose different metrics to optimize. The choice stems from subjective preferences. Hyundai

Yes, performance can be objectively measured but different companies choose different metrics to optimize. The choice stems from subjective preferences. Hyundai optimizes for price and caters to the middle class, whereas Bugatti optimizes for speed and caters to whatever their market is. So subjectivity is inherent in the metrics we choose.