I find the history of Atari and all things connected to it fascinating, but this was particularly insightful in terms of marketing to your audience: "The reaso

I find the history of Atari and all things connected to it fascinating, but this was particularly insightful in terms of marketing to your audience: "The reason for doing the animals, believe it or not, was not for the kids. It was meant to be a head fake for the parents. Kids are really smart at knowing how to play their parents. and the kids knew that if they said, 'I want to go to Chuck E. Cheese and play the games' the parents would just see themselves spending money. But if they said, 'I want to go see Chuck E. Cheese entertainment -- and it's free,' they'd be good to go," Bushnell said. "The other thing was that we wanted the parents to have something to amuse themselves while the kids were in the game room. If you listened to the dialogue, it was fun, edgy stuff, kinda like Toy Story, written as much for the parents as the kids."