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It doesn't matter if their tech doesn't yet work. Augmented reality is inevitable and someone will make it happen. Now, the logic is that whoever pours the most

by Geee 10y ago

It doesn't matter if their tech doesn't yet work. Augmented reality is inevitable and someone will make it happen. Now, the logic is that whoever pours the most money into it will win the race and with patents be in a monopoly position. It's a gamble, but they have a likelihood of succeeding with money and hard work. That's what they've sold to their investors.

Neliquat 10y ago
It seems that putting all your eggs in one tech basket counters that strategy, which is what it appears they did. In an ideal 'throw money at it until it works' situation, you would need to fund multiple new technologies to have a non trivial chance at success.
edblarney 10y ago
"Augmented reality is inevitable and someone will make it happen." True. "Now, the logic is that whoever pours the most money into it will win the race and with patents be in a monopoly position." This is not quite true :). My bet is that the quality of AR that we see in their hype videos will not be possible on a consumer scale until after the core patents have run out :). This is a 'disruptive' technology but it's still way behind practical applicability. We see this in every industry - and sometimes it takes quite a long time for products to come to fruition :)
ggame 10y ago
I'd hazard a bet that augmented reality already peaked with Pokémon Go.
- CydeWeys 10y ago
  Pokemon Go isn't real AR though, it's just a phone app that uses the device's camera. You need dedicated hardware to do real AR. I'm withholding judgment until I see that.
  - ggame 10y ago
    It mixes a virtual world with the real world; thus augmenting the real world. I would argue that a fine grain occlusion (individual pixels) vs coarse grain (movable display) isn't that big of a difference with immersion. Consider that we are immersed with our phones quite a bit already. In addition the lack of 3D isn't that big of a deal given the brain fills in the details with other cues. E.g. People that go blind in one eye can adjust quite well to the lack of 3D. I personally would love a HUD for my sporting activities; e.g. Skully. But my phone is perfectly fine as a daily driver.
    - deleted 10y ago
      [deleted]
- quatrian 10y ago
  Perhaps for gaming, but I see augmented reality's main use in replacing TVs, projectors, monitors, displays, phones. I think VR is for gaming, I think AR will be one of the biggest productivity tools ever created.

by Geee 10y ago

Neliquat 10y ago

It seems that putting all your eggs in one tech basket counters that strategy, which is what it appears they did. In an ideal 'throw money at it until it works' situation, you would need to fund multiple new technologies to have a non trivial chance at success.

edblarney 10y ago

"Augmented reality is inevitable and someone will make it happen." True. "Now, the logic is that whoever pours the most money into it will win the race and with patents be in a monopoly position." This is not quite true :). My bet is that the quality of AR that we see in their hype videos will not be possible on a consumer scale until after the core patents have run out :). This is a 'disruptive' technology but it's still way behind practical applicability. We see this in every industry - and sometimes it takes quite a long time for products to come to fruition :)

ggame 10y ago

I'd hazard a bet that augmented reality already peaked with Pokémon Go.

CydeWeys 10y ago
Pokemon Go isn't real AR though, it's just a phone app that uses the device's camera. You need dedicated hardware to do real AR. I'm withholding judgment until I see that.
- ggame 10y ago
  It mixes a virtual world with the real world; thus augmenting the real world. I would argue that a fine grain occlusion (individual pixels) vs coarse grain (movable display) isn't that big of a difference with immersion. Consider that we are immersed with our phones quite a bit already. In addition the lack of 3D isn't that big of a deal given the brain fills in the details with other cues. E.g. People that go blind in one eye can adjust quite well to the lack of 3D. I personally would love a HUD for my sporting activities; e.g. Skully. But my phone is perfectly fine as a daily driver.
  - deleted 10y ago
    [deleted]
quatrian 10y ago
Perhaps for gaming, but I see augmented reality's main use in replacing TVs, projectors, monitors, displays, phones. I think VR is for gaming, I think AR will be one of the biggest productivity tools ever created.