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Ahh, the paradox of being the market leader. Remember when Chrome tried to innovate with how we use bookmarks? [1] People cry out for innovation, but then fre

Ahh, the paradox of being the market leader. Remember when Chrome tried to innovate with how we use bookmarks? [1] People cry out for innovation, but then freak out when said innovation happens. This is why disrupters are so successful - they can do something crazy and people will try it out and think - this is amazing. Because the mindset/psychology is that this is something new. But the market leader implements exactly the same thing and people won't give it a chance because it's a change and they can't handle change. But I actually disagree that they are stagnant. They may be hesitant to change the UI, but there is a lot happening under the hood to make them more secure, faster, standards compliant, stable etc. [1] http://www.omgchrome.com/new-bookmark-manager-chrome-disabled-how-to-get-it-back/ http://www.omgchrome.com/new-bookmark-manager-chrome-disable... Edit - Adding an example of recent Firefox innovation being rejected https://support.mozilla.org/en-US/kb/hello-status https://support.mozilla.org/en-US/kb/hello-status

erpellan 10y ago
The solution is not to try to disrupt the main product but to artificially compete with it. Google could release a new, unbranded browser with all the experimental features. Early adopters would flock to it, the comfortable majority would happily stick with what they know. Win win.
- nialv7 10y ago
  Except now Google would have to maintain TWO massively complex project. Also they kind of just did what you suggested with Duo,Allo and Hangouts.
  - nickpsecurity 10y ago
    They only will if it proves worthwhile. Also, it can reuse components from Chrome where possible.
- flukus 10y ago
  You can also make things optional and opt-in (at least for existing users). With browsers they can be extensions too, no need to shove it in everyone's face.
  - thewhitetulip 10y ago
    Firefox does this :-)
serge2k 10y ago
> Adding an example of recent Firefox innovation I think this is a poor example, this does nothing to make the browser better at browsing the web. It's just a feature no one asked for, that has loads of alternatives already. Why do I need video calling built in?
Dylan16807 10y ago
"removing list view" is not innovation.
tripzilch 10y ago
Just because they're "trying to innovate" doesn't mean the ideas will be any good, though. Yes, inertia and resistance to the new are a thing, that doesn't mean bad ideas aren't :) Opera has a well established history of innovating web browsing. So many features we consider normal and must-have in modern browsers were pioneered by Opera. The innovation kind of stopped and a lot of features disappeared when they fired the Presto team and switched to webkit, unfortunately. Google on the other hand, has a well established history of developing a pretty great idea and then at some point begin making it shittier with each update. This may be a bias of an old Opera fanboy / IMHO; If you consider innovative features, between Opera (frozen just before they ditched Presto), versus where Chrome has innovated and been developed to today--Developer tooling maybe, but from a user point of view? Nowhere even close. Especially if you consider what was taken away (but then, the entire Presto engine and many of its unique features were taken away too). Opera has had more of a "Yes, and" approach to innovation, but still they (barely) managed to avoid the "kitchen sink" problem. Old features almost never went away. I used to think the built-in torrent client was unnecessary bloat, but in hindsight was that really a bad idea? Main problem was torrent protocol itself was a bit heavy for computers at the time, making it feel bloaty. Unlike the built in IRC client, which was just another lightweight browser tab unlike Chrome (or Firefox) could ever manage. Still, Opera was also famous for it's tiny executable size.
Aoyagi 10y ago
Don't confuse innovation with what is nowadays called "streamlining".
thebspatrol 10y ago
>This is why disrupters are so successful - they can do something crazy and people will try it out and think - this is amazing. Because the mindset/psychology is that this is something new. But the market leader implements exactly the same thing and people won't give it a chance because it's a change and they can't handle change. To play the devil's advocate, couldn't you argue that the reason the take-rate seems high is because only the people that want change are going to use the disrupter's thing, whereas those people represent a very small minority of people using the existing, uninnovative product?
- JoshTriplett 10y ago
  Exactly. The market leader can still innovate; just don't force it on the large body of existing users before you've proven it with early adopters and given plenty of lead time for a transition, or the volume of complaints will drown out the excited interest from those early adopters. For example, consider what Mozilla did when they first came out with Firefox. They didn't replace the main Mozilla browser; they built a new browser and offered it as an alternative. It took a long time for everyone to switch over, and that's completely OK.
tomc1985 10y ago
Why does it have to be constantly changing? What some see as stagnant, others see as completeness Honestly I don't want new features on Chrome or Firefox. They are fine how they are -- though I wish Mozilla would take out the value-added services they just had to add. Release security updates and that's it
- JohnJamesRambo 10y ago
  What if Chrome could give you a back massage though? Firefox cook you dinner?
  - tomc1985 10y ago
    Still don't want it, a human being is probably better at those things
    - tripzilch 10y ago
      But human beings are proprietary, with gaping security holes that are constantly being exploited by both government-actors and criminal organisations worldwide...
- satysin 10y ago
  With that attitude we would never see any progress with software though.
  - tomc1985 10y ago
    How much "progress" is really necessary?
    - lazylizard 10y ago
      asked the first human in a cave..
agumonkey 10y ago
I'd add a few things. When you're number one, people expect jesus like miracles from you. If you don't deliver, backlash occurs. Chrome new bookmark felt too much like a simple material UX without much to it. I still miss Firefox fully featured bookmark manager. I also think there's also lots of things to do here but alas.. I'm not at Chrome.
colemickens 10y ago
The bookmark manager is not a great example, in my opinion. There was massive outcry because there were major features missing and it was a major step back from a usability perspective. They could have improved on it without forcing people to use another Google service too.
- rachkovsky 10y ago
  Didn't even noticed that change since using zeerka.com. At work I have to test the same bunch of web sites in a variety of browsers, so using each browser's bookmark manager would be really painful.

erpellan 10y ago

The solution is not to try to disrupt the main product but to artificially compete with it. Google could release a new, unbranded browser with all the experimental features. Early adopters would flock to it, the comfortable majority would happily stick with what they know. Win win.

nialv7 10y ago
Except now Google would have to maintain TWO massively complex project. Also they kind of just did what you suggested with Duo,Allo and Hangouts.
- nickpsecurity 10y ago
  They only will if it proves worthwhile. Also, it can reuse components from Chrome where possible.
flukus 10y ago
You can also make things optional and opt-in (at least for existing users). With browsers they can be extensions too, no need to shove it in everyone's face.
- thewhitetulip 10y ago
  Firefox does this :-)

serge2k 10y ago

> Adding an example of recent Firefox innovation I think this is a poor example, this does nothing to make the browser better at browsing the web. It's just a feature no one asked for, that has loads of alternatives already. Why do I need video calling built in?

Dylan16807 10y ago

"removing list view" is not innovation.

tripzilch 10y ago

Just because they're "trying to innovate" doesn't mean the ideas will be any good, though. Yes, inertia and resistance to the new are a thing, that doesn't mean bad ideas aren't :) Opera has a well established history of innovating web browsing. So many features we consider normal and must-have in modern browsers were pioneered by Opera. The innovation kind of stopped and a lot of features disappeared when they fired the Presto team and switched to webkit, unfortunately. Google on the other hand, has a well established history of developing a pretty great idea and then at some point begin making it shittier with each update. This may be a bias of an old Opera fanboy / IMHO; If you consider innovative features, between Opera (frozen just before they ditched Presto), versus where Chrome has innovated and been developed to today--Developer tooling maybe, but from a user point of view? Nowhere even close. Especially if you consider what was taken away (but then, the entire Presto engine and many of its unique features were taken away too). Opera has had more of a "Yes, and" approach to innovation, but still they (barely) managed to avoid the "kitchen sink" problem. Old features almost never went away. I used to think the built-in torrent client was unnecessary bloat, but in hindsight was that really a bad idea? Main problem was torrent protocol itself was a bit heavy for computers at the time, making it feel bloaty. Unlike the built in IRC client, which was just another lightweight browser tab unlike Chrome (or Firefox) could ever manage. Still, Opera was also famous for it's tiny executable size.

Aoyagi 10y ago

Don't confuse innovation with what is nowadays called "streamlining".

thebspatrol 10y ago

>This is why disrupters are so successful - they can do something crazy and people will try it out and think - this is amazing. Because the mindset/psychology is that this is something new. But the market leader implements exactly the same thing and people won't give it a chance because it's a change and they can't handle change. To play the devil's advocate, couldn't you argue that the reason the take-rate seems high is because only the people that want change are going to use the disrupter's thing, whereas those people represent a very small minority of people using the existing, uninnovative product?

JoshTriplett 10y ago
Exactly. The market leader can still innovate; just don't force it on the large body of existing users before you've proven it with early adopters and given plenty of lead time for a transition, or the volume of complaints will drown out the excited interest from those early adopters. For example, consider what Mozilla did when they first came out with Firefox. They didn't replace the main Mozilla browser; they built a new browser and offered it as an alternative. It took a long time for everyone to switch over, and that's completely OK.

tomc1985 10y ago

Why does it have to be constantly changing? What some see as stagnant, others see as completeness Honestly I don't want new features on Chrome or Firefox. They are fine how they are -- though I wish Mozilla would take out the value-added services they just had to add. Release security updates and that's it

JohnJamesRambo 10y ago
What if Chrome could give you a back massage though? Firefox cook you dinner?
- tomc1985 10y ago
  Still don't want it, a human being is probably better at those things
  - tripzilch 10y ago
    But human beings are proprietary, with gaping security holes that are constantly being exploited by both government-actors and criminal organisations worldwide...
satysin 10y ago
With that attitude we would never see any progress with software though.
- tomc1985 10y ago
  How much "progress" is really necessary?
  - lazylizard 10y ago
    asked the first human in a cave..

agumonkey 10y ago

I'd add a few things. When you're number one, people expect jesus like miracles from you. If you don't deliver, backlash occurs. Chrome new bookmark felt too much like a simple material UX without much to it. I still miss Firefox fully featured bookmark manager. I also think there's also lots of things to do here but alas.. I'm not at Chrome.

colemickens 10y ago

The bookmark manager is not a great example, in my opinion. There was massive outcry because there were major features missing and it was a major step back from a usability perspective. They could have improved on it without forcing people to use another Google service too.

rachkovsky 10y ago
Didn't even noticed that change since using zeerka.com. At work I have to test the same bunch of web sites in a variety of browsers, so using each browser's bookmark manager would be really painful.