Well said. And, I would imagine, at Intel's scale they don't want to mess with smaller OEMs that are doing 10-100K EAU style projects. They want wins like aut

Well said. And, I would imagine, at Intel's scale they don't want to mess with smaller OEMs that are doing 10-100K EAU style projects. They want wins like automotive platforms. That's really the upcoming battleground. NXP/Freescale has a very strong hold in that area though, which is why Qualcomm bought them.