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Things that improve the playing experience of friends, rather than simply pay to win, also work. For example: "lures" in pokemon go mostly help other people.
by alasdair_ 10y ago
Things that improve the playing experience of friends, rather than simply pay to win, also work.
For example: "lures" in pokemon go mostly help other people.
- cableshaft 10y agoOnly time I payed for in-game currency was so I could buy lures to drop for players at the restaurant or park I was at, or so my girlfriend could stay occupied while she was stuck in bed when recovering from surgery. It made me feel good to buy that stuff and spread the wealth, instead of feeling awful, and it was easy to justify because "it's only a dollar". I'm convinced that companies need to tap into this a lot more.
- kahrkunne 10y agoThis is actually an important part of the market. A lot of the income of these games comes from "whales", players who spend a lot of money (sometimes thousands a year) on them. These are typically people with high expendable income but a strong desire for social status, and one of the ways they try and get social status is by buying such items (which makes them very beloved and helps retain other players too)