They also launched their reputation by picking on low hanging fruit. Debunking the idea that the towers were taken down on 9/11 with lasers or that Michael Jack

They also launched their reputation by picking on low hanging fruit. Debunking the idea that the towers were taken down on 9/11 with lasers or that Michael Jackson is still alive is not hard. Now they are into very fuzzy realms where they are going to have to fact check claims that are plausible. That's hard work. You have to actually... uhh... check the actual claims. Nobody really fact checks anymore because it's damn expensive. Unless someone gives them a budget for real gumshoe work, Snopes will just end up applying a bunch of political bias filters and lazy heuristics. Facebook could get that with deep learning so I'm not sure why they'd be interested.