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I suspect this is validation of Ben Thompson's analysis of Apple's Unitary Form organization - it is great at a single focus (iOS) but has trouble walking and c
by caycep 10y ago
I suspect this is validation of Ben Thompson's analysis of Apple's Unitary Form organization - it is great at a single focus (iOS) but has trouble walking and chewing gum. I hope this is just a sign of things in flux at Apple and they eventually arrive at a design hierarchy that privileges both desktop and mobile...
Then again, playing devil's advocate, why shouldn't it be that way? The purest, Apple-like form of computing is a computer that is seamlessly with you and adapts to everything you need. Perhaps the end-point is a single iOS device in your pocket, and when you need the desktop/bigscreen/keyboard rubric of the Mac, it would seamlessly connect wirelessly to those things, but without having to burden you with those things otherwise. In a way, having two platforms, in the long-long run, is inelegant and therefore un-Apple-like.