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> I can see why they would call it something other than "ads" (which obviously has negative connotations.) No, that's wrong. "Creative" is professional jargon,
by otabdeveloper1 10y ago
> I can see why they would call it something other than "ads" (which obviously has negative connotations.)
No, that's wrong. "Creative" is professional jargon, it refers to the content of the ad when divorced from the medium or the delivery channel.
- Chris2048 10y agoWould 'stuff' be an appropriate synonym?
- munchbunny 10y agoTo the extent that you can assign arbitrarily specific meaning to any word as long as others know to decode it, you could in theory find and replace "creative" with "stuff" in our language and records. But otherwise "stuff" is an ambiguous term and "creative" is industry jargon.
- pbhjpbhj 10y agoPerhaps if you're a 19th Century tailor!?
- hueving 10y agoWhen I refer to an 'ad', I'm usually referring to the content. Whether I see it in a newspaper, on TV, or on a website, I call it an 'ad'. What are marketers referring to when they say 'ad'?