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This tool was announced in 2013 by a different part of the company: https://doubleclick-advertisers.googleblog.com/2013/09/google-web-designer-beta-now-availabl

This tool was announced in 2013 by a different part of the company: https://doubleclick-advertisers.googleblog.com/2013/09/google-web-designer-beta-now-available.html?m=1 https://doubleclick-advertisers.googleblog.com/2013/09/googl...

webtechgal 10y ago
Yes, even the TOS before downloading the package says: Last modified: April 14, 2014
- chadpaulson 10y ago
  Here is a video from a UX Engineer on the Google Web Designer team, dated May 2016, which overviews new UI features. https://www.youtube.com/watch?v=x8x6kENKG0M https://www.youtube.com/watch?v=x8x6kENKG0M
username223 10y ago
Wow, that link is a truly amazing advertiser buzzword salad; it even has an on-brand "up and to the right" graph. It makes me long for the days when disabling Flash and pop-ups got rid of most web annoyances.
- logicallee 10y ago
  I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to call it "content" because ... it doesn't qualify as such? It's just -- "some creative." If it were a noun instead of an adjective it would seem okay for me but this is just too marketing.
  - croon 10y ago
    > just too marketing I suppose just an upvote would suffice, but I had to applaud you.
  - phormula 10y ago
    calling the actual ads 'creative' is common parlance in the display ad space. ( former Doubleclick employee )
    - logicallee 10y ago
      Thanks for the clarification! I suppose I can see why they would call it something other than "ads" (which obviously has negative connotations.) When reading the link I quoted from, I actually didn't realize it was talking about ads. I thought it was talking about any kind of content. I do wonder about something. I thought that Mobile platforms have a distinct advantage in displaying ads, in that most people (for example me) do not run any form of ad blocking on their mobile devices. If this is true - and if the page a bit upthread that I'm talking about and quoted from is talking about ads - then when doesn't that page mention this advantage at all? (From the advertiser's perspective.)
      - otabdeveloper1 10y ago
        > I can see why they would call it something other than "ads" (which obviously has negative connotations.) No, that's wrong. "Creative" is professional jargon, it refers to the content of the ad when divorced from the medium or the delivery channel.
        Chris2048 10y ago
        Would 'stuff' be an appropriate synonym?
        munchbunny 10y ago
        To the extent that you can assign arbitrarily specific meaning to any word as long as others know to decode it, you could in theory find and replace "creative" with "stuff" in our language and records. But otherwise "stuff" is an ambiguous term and "creative" is industry jargon.

webtechgal 10y ago

Yes, even the TOS before downloading the package says: Last modified: April 14, 2014

chadpaulson 10y ago
Here is a video from a UX Engineer on the Google Web Designer team, dated May 2016, which overviews new UI features. https://www.youtube.com/watch?v=x8x6kENKG0M https://www.youtube.com/watch?v=x8x6kENKG0M

username223 10y ago

Wow, that link is a truly amazing advertiser buzzword salad; it even has an on-brand "up and to the right" graph. It makes me long for the days when disabling Flash and pop-ups got rid of most web annoyances.

logicallee 10y ago
I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to call it "content" because ... it doesn't qualify as such? It's just -- "some creative." If it were a noun instead of an adjective it would seem okay for me but this is just too marketing.
- croon 10y ago
  > just too marketing I suppose just an upvote would suffice, but I had to applaud you.
- phormula 10y ago
  calling the actual ads 'creative' is common parlance in the display ad space. ( former Doubleclick employee )
  - logicallee 10y ago
    Thanks for the clarification! I suppose I can see why they would call it something other than "ads" (which obviously has negative connotations.) When reading the link I quoted from, I actually didn't realize it was talking about ads. I thought it was talking about any kind of content. I do wonder about something. I thought that Mobile platforms have a distinct advantage in displaying ads, in that most people (for example me) do not run any form of ad blocking on their mobile devices. If this is true - and if the page a bit upthread that I'm talking about and quoted from is talking about ads - then when doesn't that page mention this advantage at all? (From the advertiser's perspective.)
    - otabdeveloper1 10y ago
      > I can see why they would call it something other than "ads" (which obviously has negative connotations.) No, that's wrong. "Creative" is professional jargon, it refers to the content of the ad when divorced from the medium or the delivery channel.
      - Chris2048 10y ago
        Would 'stuff' be an appropriate synonym?
        munchbunny 10y ago
        To the extent that you can assign arbitrarily specific meaning to any word as long as others know to decode it, you could in theory find and replace "creative" with "stuff" in our language and records. But otherwise "stuff" is an ambiguous term and "creative" is industry jargon.