10 ms·

I just checked out the included templates. At least the first 20-30 are all ad templates, one of which is a full-screen mobile interstitial! That's the same ele

I just checked out the included templates. At least the first 20-30 are all ad templates, one of which is a full-screen mobile interstitial! That's the same element that just got an SEO finger wag from the Google Webmaster Central Blog[0]. _Just_ as the list of templates started getting interesting with some Youtube slider-thing integration, it came to an end. So yeah, this seems to be aimed at folks who need to build ads quickly and don't want to have to be HTML5 pros. With that said, there's a "my templates" feature so maybe you can use it to maintain your Star Trek fan website, or business portfolio website, too. I'd just hesitate to recommend that in general, as my experience with GUI HTML5 builders has been that they aren't the best IDEs or text editors and I really quickly start to need one in order to be efficient. [0] https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html https://webmasters.googleblog.com/2016/08/helping-users-easi...

elmigranto 10y ago
> That's the same element that just got an SEO finger wag They are not going to wag themselves, so it only makes sense to include Google's ad template into Google's editor for creating Google Ads :) (I guess half of this comment that's not a joke is it looks like internal tool gone public for mostly PR opportunity.)
- FussyZeus 10y ago
  Reminds me of how the Google Mobile checker thing from way back would actually flag Google's home page has having too much crap stuffed in it. Do as we say, not as we do, always a credible way to run a business.
- ozaark 10y ago
  Google encourages mobile full page ads through Adsense. Seriously, it's just called 'Page-level ads/Vignette ads' - "Mobile full-screen ads that appear between page loads on your site and can be easily dismissed by your users."[1] Certainly don't want anyone else getting better ad positioning than Google, no sir. That's a penalty. [1] https://support.google.com/adsense/answer/6245304?hl=en https://support.google.com/adsense/answer/6245304?hl=en
lstamour 10y ago
This tool was announced in 2013 by a different part of the company: https://doubleclick-advertisers.googleblog.com/2013/09/google-web-designer-beta-now-available.html?m=1 https://doubleclick-advertisers.googleblog.com/2013/09/googl...
- webtechgal 10y ago
  Yes, even the TOS before downloading the package says: Last modified: April 14, 2014
  - chadpaulson 10y ago
    Here is a video from a UX Engineer on the Google Web Designer team, dated May 2016, which overviews new UI features. https://www.youtube.com/watch?v=x8x6kENKG0M https://www.youtube.com/watch?v=x8x6kENKG0M
- username223 10y ago
  Wow, that link is a truly amazing advertiser buzzword salad; it even has an on-brand "up and to the right" graph. It makes me long for the days when disabling Flash and pop-ups got rid of most web annoyances.
  - logicallee 10y ago
    I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to call it "content" because ... it doesn't qualify as such? It's just -- "some creative." If it were a noun instead of an adjective it would seem okay for me but this is just too marketing.
    - croon 10y ago
      > just too marketing I suppose just an upvote would suffice, but I had to applaud you.
NKCSS 10y ago
The sub-text under 'USE TEMPLATE' is 'Use a pre-built ad template', to it's right there what this is ment to do.
OscarTheGrinch 10y ago
Yeah, it is ad-centric but can be reconfigured. One advantage over other HTML IDE's is that GWD's output is generally readable code, which can be extended, rather than obfuscated proprietary (adobe) bullcrap.

elmigranto 10y ago

> That's the same element that just got an SEO finger wag They are not going to wag themselves, so it only makes sense to include Google's ad template into Google's editor for creating Google Ads :) (I guess half of this comment that's not a joke is it looks like internal tool gone public for mostly PR opportunity.)

FussyZeus 10y ago
Reminds me of how the Google Mobile checker thing from way back would actually flag Google's home page has having too much crap stuffed in it. Do as we say, not as we do, always a credible way to run a business.
ozaark 10y ago
Google encourages mobile full page ads through Adsense. Seriously, it's just called 'Page-level ads/Vignette ads' - "Mobile full-screen ads that appear between page loads on your site and can be easily dismissed by your users."[1] Certainly don't want anyone else getting better ad positioning than Google, no sir. That's a penalty. [1] https://support.google.com/adsense/answer/6245304?hl=en https://support.google.com/adsense/answer/6245304?hl=en

lstamour 10y ago

This tool was announced in 2013 by a different part of the company: https://doubleclick-advertisers.googleblog.com/2013/09/google-web-designer-beta-now-available.html?m=1 https://doubleclick-advertisers.googleblog.com/2013/09/googl...

webtechgal 10y ago
Yes, even the TOS before downloading the package says: Last modified: April 14, 2014
- chadpaulson 10y ago
  Here is a video from a UX Engineer on the Google Web Designer team, dated May 2016, which overviews new UI features. https://www.youtube.com/watch?v=x8x6kENKG0M https://www.youtube.com/watch?v=x8x6kENKG0M
username223 10y ago
Wow, that link is a truly amazing advertiser buzzword salad; it even has an on-brand "up and to the right" graph. It makes me long for the days when disabling Flash and pop-ups got rid of most web annoyances.
- logicallee 10y ago
  I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to call it "content" because ... it doesn't qualify as such? It's just -- "some creative." If it were a noun instead of an adjective it would seem okay for me but this is just too marketing.
  - croon 10y ago
    > just too marketing I suppose just an upvote would suffice, but I had to applaud you.

NKCSS 10y ago

The sub-text under 'USE TEMPLATE' is 'Use a pre-built ad template', to it's right there what this is ment to do.

OscarTheGrinch 10y ago

Yeah, it is ad-centric but can be reconfigured. One advantage over other HTML IDE's is that GWD's output is generally readable code, which can be extended, rather than obfuscated proprietary (adobe) bullcrap.