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This works "normally"... however apple is not normal. There is a borderline ridiculous level of control being exercised by the design team. Jobs was Ive's boss,
by techdragon 10y ago
This works "normally"... however apple is not normal. There is a borderline ridiculous level of control being exercised by the design team. Jobs was Ive's boss, he set boundaries and goals. Cook is empowering Ive to set design direction and as gifted as he is... apple is not an "art" company, it makes products for use. As much as Ive waxes on about Dieter Rams he can't hope to avoid screwing it up eventually because he lacks balance... unless Cook or Apple shorten his leash, Ive will be the cause of Apple's slow decline into its death, built on a road strewn with arguably beautiful objects.
- matwood 10y agoThat's fine. It is not a problem of limited resources then, and instead a problem of Apple management. There was an article last week about how the management style of Apple is breaking down at scale.
- thomasjudge 10y agosource?
- lobster_johnson 10y agoI suspect parent meant this: http://www.vox.com/new-money/2016/11/27/13706776/apple-functional-divisional http://www.vox.com/new-money/2016/11/27/13706776/apple-funct...
- greedo 10y agoAs much as I'd like to blame Ive for the delays, it's not that simple. If his sign off is required for every new iteration of Apple hardware, that's one thing. But updating existing products doesn't require a redesign each update. Replacing a GPU, or a CPU doesn't require Yoda like insight into perfection. If Apple isn't updating the Mac line frequently enough, it's because they're choosing not to.