4 ms·

I find it very, very hard to believe that a company with two hundred billion dollars in cash would have a problem hiring any amount of people at any level. Ever

by chx 10y ago

I find it very, very hard to believe that a company with two hundred billion dollars in cash would have a problem hiring any amount of people at any level. Everyone has a price. In other words, if you need to hire super engineers at a staggering million bucks a year, well, didn't Apple make 45B last year? That's enough for 45 000 such super people while I bet a few dozens would make big changes.

techdragon 10y ago
This works "normally"... however apple is not normal. There is a borderline ridiculous level of control being exercised by the design team. Jobs was Ive's boss, he set boundaries and goals. Cook is empowering Ive to set design direction and as gifted as he is... apple is not an "art" company, it makes products for use. As much as Ive waxes on about Dieter Rams he can't hope to avoid screwing it up eventually because he lacks balance... unless Cook or Apple shorten his leash, Ive will be the cause of Apple's slow decline into its death, built on a road strewn with arguably beautiful objects.
- matwood 10y ago
  That's fine. It is not a problem of limited resources then, and instead a problem of Apple management. There was an article last week about how the management style of Apple is breaking down at scale.
  - thomasjudge 10y ago
    source?
    - lobster_johnson 10y ago
      I suspect parent meant this: http://www.vox.com/new-money/2016/11/27/13706776/apple-functional-divisional http://www.vox.com/new-money/2016/11/27/13706776/apple-funct...
- greedo 10y ago
  As much as I'd like to blame Ive for the delays, it's not that simple. If his sign off is required for every new iteration of Apple hardware, that's one thing. But updating existing products doesn't require a redesign each update. Replacing a GPU, or a CPU doesn't require Yoda like insight into perfection. If Apple isn't updating the Mac line frequently enough, it's because they're choosing not to.

by chx 10y ago

techdragon 10y ago

This works "normally"... however apple is not normal. There is a borderline ridiculous level of control being exercised by the design team. Jobs was Ive's boss, he set boundaries and goals. Cook is empowering Ive to set design direction and as gifted as he is... apple is not an "art" company, it makes products for use. As much as Ive waxes on about Dieter Rams he can't hope to avoid screwing it up eventually because he lacks balance... unless Cook or Apple shorten his leash, Ive will be the cause of Apple's slow decline into its death, built on a road strewn with arguably beautiful objects.

matwood 10y ago
That's fine. It is not a problem of limited resources then, and instead a problem of Apple management. There was an article last week about how the management style of Apple is breaking down at scale.
- thomasjudge 10y ago
  source?
  - lobster_johnson 10y ago
    I suspect parent meant this: http://www.vox.com/new-money/2016/11/27/13706776/apple-functional-divisional http://www.vox.com/new-money/2016/11/27/13706776/apple-funct...
greedo 10y ago
As much as I'd like to blame Ive for the delays, it's not that simple. If his sign off is required for every new iteration of Apple hardware, that's one thing. But updating existing products doesn't require a redesign each update. Replacing a GPU, or a CPU doesn't require Yoda like insight into perfection. If Apple isn't updating the Mac line frequently enough, it's because they're choosing not to.