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> Also, I don't get why larger content owners don't self publish ads. You're right, it's about auditing. They need to be able to prove the quantity of ads were
by jasonthevillain 10y ago
> Also, I don't get why larger content owners don't self publish ads.
You're right, it's about auditing. They need to be able to prove the quantity of ads were delivered as sold, which needs to go through a third party.
Actually, Vox, NBC, Quartz, The Outline, and NYT have started building their own ad creatives in-house, which is an excellent idea because it gives the publisher control of what code runs. This gets straight to what the readers want solved.
They're all technically capable of building their own delivery system too, but I'm not sure what the benefits would be?
- pbhjpbhj 10y agoCould they use sampling [+ trust!] instead for audit purposes? Or indeed serve from their domain with a third-party server that sits inside (eg by VPN) the orgs network.
- jasonthevillain 10y agoThat's interesting. You could serve the delivery system from the same domain with a proxy or CNAME or something, but that would actually be less secure. Moving them onto the main domain means they'd have access to its cookies/localStorage/cross-origin policy. Today, they don't. There may be a middle ground--using a separate, unique domain (i.e., nytimes-adserver.com). I'm trying to think through the side effects, what breaks, etc.