Abovitz publicly said just a few months ago that the production line was ramping up and they were getting ready to start. http://www.businessinsider.com/magic-

Abovitz publicly said just a few months ago that the production line was ramping up and they were getting ready to start. http://www.businessinsider.com/magic-leap-production-begins-summer-2016-2016-6 http://www.businessinsider.com/magic-leap-production-begins-... IMO that's not a "long game" announcement by any means.