Amazon didn't build this to generate extra revenue on 'impulse buys', they built it to collect a fuckton of data. And while they own the retail space, deliverin

Amazon didn't build this to generate extra revenue on 'impulse buys', they built it to collect a fuckton of data. And while they own the retail space, delivering fresh food isn't easy with their infrastructure. I'm guessing they'll Beta the Amazon Go system for a few years, then offer it as a service to existing Grocery chains. THEN fresh food delivery will be a snooze, since Amazon will have access to the Whole Foods down the road.