This is so lost. I am imagining ways how this is even a workable experiment for them. Misguided attempt to reach millennals? 'Social news'? It just boggles the

This is so lost. I am imagining ways how this is even a workable experiment for them. Misguided attempt to reach millennals? 'Social news'? It just boggles the mind. I am sure someone will know more here.