4 ms·
These early personal computers weren't much more than toys. You could play pong or simple shooting games, maybe do some word processing. And these toys were mar
by curtis 10y ago
These early personal computers weren't much more than toys. You could play pong or simple shooting games, maybe do some word processing. And these toys were marketed almost entirely to men and boys.
It's not expressed explicitly, but this is clearly implying that the reason men and boys were buying and using computers more than women and girls was because of the marketing.
Let me suggest an alternative explanation: Computers were marketed to men and boys because that was the part of the population that was most interested in the things that computers can do. If you want to sell something, your best prospects are going to be the people that already want that kind of thing.
- BipolarElsa 10y agoI had one of these bad boys [1] when I was a child. [1]https://s-media-cache-ak0.pinimg.com/originals/c2/4d/8b/c24d8bc757ca4636bb7f623cdbd462b7.jpg https://s-media-cache-ak0.pinimg.com/originals/c2/4d/8b/c24d...
- mining 10y agoWhy not a bit of both?
- ralfd 10y agoBut they also tried marketing to women/girls in the 80s. Buy a PC as the "family computer": https://s-media-cache-ak0.pinimg.com/736x/f7/63/7c/f7637cf9fcf152d7f0b6e4eb42c9ddd2.jpg https://s-media-cache-ak0.pinimg.com/736x/f7/63/7c/f7637cf9f... https://s-media-cache-ak0.pinimg.com/736x/f7/63/7c/f7637cf9fcf152d7f0b6e4eb42c9ddd2.jpg https://s-media-cache-ak0.pinimg.com/736x/f7/63/7c/f7637cf9f...
- ralfd 10y agoedit: https://s-media-cache-ak0.pinimg.com/736x/18/74/3a/18743a2a27013df83d4f88d67caa6535.jpg https://s-media-cache-ak0.pinimg.com/736x/18/74/3a/18743a2a2...
- chrismcb 10y agoIs there any actual evidence that computers were marketed to men and bots? Or rather marketed more to them? The commodore 64, one of the best selling computers in the early 80s was marketed to the girls as much as to the boys.