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> But the real killer feature IMHO, which was released in Urchin 6, was individual visitor history drill-down. If this sounds potentially, um, sensitive, that’s
by jgalt212 10y ago
> But the real killer feature IMHO, which was released in Urchin 6, was individual visitor history drill-down. If this sounds potentially, um, sensitive, that’s because it is. Google wouldn’t touch this feature and it was summarily axed, never to return.
Any word on what this feature was? And do others currently offer an equivalent?
- GrinningFool 10y ago> And do others currently offer an equivalent? And this here is why I use ad blockers.
- cm2012 10y agoNo one touches PII
- jgalt212 10y agoI'm not so sure that's true. Especially, when you leave the ad-tech arena move on to the app monitoring arena where none of the PII data would leave the house (or there is certainly less of an incentive for the PII data to leave the house).
- vgeek 10y agoPiwik offers per user session tracking.
- shostack 10y agoGuessing it showed all the touch points of a given user. Most companies with deeper analytics have this first party data stored in their DB somewhere. Many CRMs can also provide this. It might take the form of a time stamped list of event data, page view data and categorized referred data.
- snowwrestler 10y agoThis is what marketing automation (MA) software does today (Marketo, Pardot, etc). It cookies every user and then collates site traffic data per cookie, so you can look up a single visitor and follow all their activity on your site. In contrast, software like Google Analytics collates data only by non-personal factors like URLs, browser, referrer, etc.