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I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, b

• ardeay 10y ago
  I don't think that is snapchats appeal
• kevando 10y ago
  MAGNIFICENT analysis.
  • taytus 10y ago
    I'm fully aware this is anecdata. But I can tell you I'm not alone on this. I just shared my experience. Sorry.
    • ProAm 10y ago
      People dont want to be tagged on snapchat, their audience likes exactly the opposite.
      • taytus 10y ago
        You are right. The point I'm trying to make is that brands (and some people) wants the opposite. It would be perfect if at least we had some option to allow tagging or something like a business account. On instagram stories now you even can have a link to an external page!
        • qq66 10y ago
          Snapchat is not going to do this. Facebook's business model is built around ads disguised as content, whereas Snapchat makes the ads clear and separate from the content. Snapchat is more like TV -- if you want to promote your brand, buy an advertising slot.
    • chris_wot 10y ago
      I'm not sure why you were responded to that way, these are all valid concerns that would stop growth in Snapchat, which an investor should be aware of!
• pg_is_a_butt 10y ago
  how many people use instagram to take pictures of their boobs and send them out? how many people use snapchat to take pictures of their boobs and send them out? how many people have both instagram and snapchat, but only take pictures of their boobs and send them out via snapchat? finally, how much are pictures of boobs worth?
• timdorr 10y ago
  With their 15 second looping videos, they're already eating up the leftovers of Vine.
  • taytus 10y ago
    I agree, and I see a lot of Boomerang videos now being posted into IG stories too. To me Instagram provides more tools.
• 27182818284 10y ago
  >but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. You're looking at it through the lens of a professional photographer, though. When I speak to young people the lack of discovery isn't a concern at all. If anything I'd contest that is one of the reasons Snapchat grew so quickly—you aren't tagged without you realizing it in a friend's picture, your parents aren't searching for your name, etc.
  • forgetsusername 10y ago
    And you're looking at through the lens of a user, rather than a shareholder. The teens may not care about discovery, but the people selling to those teens do.
    • scosman 10y ago
      Oh, you can pay for discoverability. No shareholder issues there.
    • lomnakkus 10y ago
      I sometimes wish I could be better at exploiting what shareholders believe -- which would involve a certain degree of cycicism. (I think your first paragraph is right, but I think you second paragraph is believed-by-shareholders-but-absolute-bollocks. I'm guessing you'll agree.)
  • mrlatinos 10y ago
    ¿Porque no los dos?
• rgbrenner 10y ago
  It definitely sounds like Instagram is a better fit for that. But is that really Snapchat's core use case? There's definitely some overlap in uses, but instagram isn't a complete replacement for Snapchat. And the areas where instagram doesn't cover snapchat, it seems like are snapchat's primary uses.
  • ethanbond 10y ago
    Use case wherein people get paid, yes.
    • untog 10y ago
      There are a great many other ways to get paid than those in the OPs post.
      • arcticbull 10y ago
        Care to elaborate? Without any discoverability I'm having a hard time thinking of any.
  • deleted 10y ago
    [deleted]
  • TallGuyShort 10y ago
    Maybe you could describe the core use case? I was nodding my head all through that comment because I feel like I should like Snapchat, seems like everyone else does, but after each of several attempts I just uninstalled it because I would open it and wonder what I should be doing on it. I just didn't find myself experiencing things that were worth pulling out my phone for but not worth keeping permanently. And I just couldn't find accounts who posted anything worthwhile on there often enough.
    • nothrabannosir 10y ago
      It's great for a light, whimsical touch. Throw stuff at the wall and see what sticks. Photos of yourself making a fool of yourself, everywhere, all the time. Stupid puns, stupid jokes, stupid selfies, stupid stuff which is really the best stuff, if you ask me :). No ultra well thought out filtered perfect square omg look at the color chroma jesus on my toast kind of photos. That'd be a waste of time. Just passing thoughts, fleeting moments. It's so great for a light touch to keeping up with far away friends and family. You don't need a reason to send a snap of just your face doing O.O. And it reminds you of each other. But you wouldn't do that over e-mail or Facebook :P.
• tucaz 10y ago
  This. IMO Snapchat is very hard to use for any kind of business application since it has no discoverability whatsoever. My wife has 90k+ followers on Instagram and started using Snapchat up to the point where she had 4k+ views a day. When instagram launched the new stories thing she started using it slowly and has pretty much stopped using Snapchat now. I always told that for her use case Snapchat wasn't a good fit because there is no way other than entering the username or scanning a qr code for her to be found and you have to rely on people not being lazy to add you. Anyway, I still can't understand why hasn't Snapchat added some sort of search or trending profiles yet.
  • beambot 10y ago
    Maybe this is why Snapchat is so popular: Because you don't have a shit-ton of businesses targeting you to cram ads down your throat?
    • snug 10y ago
      Then how do they make money? If they are going public then they will need to satisfy their investors, not their users.
      • ReverseCold 10y ago
        They sell sponsored filters, iirc Snapchat is already profitable.
        • monkmartinez 10y ago
          Heck yeah, The wave of the future is filters of selfies! Ranks right up there with Insulin, Oil extraction, Bridge construction, Mining, and more! Who would've thought?
          • shostack 10y ago
            You'd be surprised then to learn that Line makes $270M/yr on stickers. Think of these as fashion items. Trend-driven, fleeting, and a way for people to make statements about themselves. Many here might not have much interest in fashion, but there's no denying it is a massive industry. As augmented reality becomes big and wearables become mainstream, filters like Snapchat offers will clearly grow in demand and value as virtual fashion goods. The interesting thing is the business model because right now advertisers foot the bill, not the consumer.
• TaylorGood 10y ago
  The day IG stories debuted I stopped using Snapchat - removed the friction as I was essentially following the same people
• sdegutis 10y ago
  Well you were using the wrong tool for the job. Snapchat is for sharing transient data with a small intimate group. It's not meant for business at all. Instagram is designed for the kind of thing you just described using Snapchat for. It's just like if you displayed your art at your local bar instead of the local art museum, and complained that only your friends saw it instead of new audiences.
  • taytus 10y ago
    I mean I had about 5k views per snaps. That means people were interested in the content I was posting. It's really that crazy to think that content creators wanted to monetize their fan base? I don't think is a bad tool at all, I do believe that as it is today is just not good enough. To be honest, If it weren't for Instagram I'd still be using it.
• jklinger410 10y ago
  As an internet marketer I have got to agree with you on this completely. No one wants to even give a second of time to the ads in Snapchat. They are obtrusive and in the middle breaking up the content you want to see. For personal branding Snapchat is great. For communicating directly with people you care about, Snapchat is great. I honestly don't see it going anywhere beyond that. Probably going out of business due to a lack of revenue.
  • adotjdotr 10y ago
    "Probably going out of business due to a lack of revenue." No. This isn't really that true, the business has placed a great deal of investment on the following: hiring sales people, partnering with measurement (millward brown, nielsen) selling ads like crazy at a premium to the largest F500 brands in the world. The biggest content creators, celebrities and normals are on the platform. They are creating new forms of expression which have been copied by incumbents namely Instagram. They have made their first steps into hardware with spectacles which have generated similar type of hype as Yeezys. So your arguments are not strong enough, its actually laughable you think it lacks revenue. When the S-1 document is public and the gross margins and employee count are revealed we'll see all the risk factors clearly. Given that the founders most likely own most of the stock, this is a company that is definitely going to succeed as so many people want to work with them. For an internet marketer you are woefully off the mark with comments like the above.
    • reconx 10y ago
      There may be brands looking to drive awareness, like a P&G or Coke or Nike looking to sell you more crap, but advertisers who care about driving sales, measurable sales are not going to be using the platform. As a marketer for a F25, the platform is a joke.
      • Gnimza 10y ago
        So tell me why advertisers pour out billions for TV ads? Same concept/format?
• ericzawo 10y ago
  There are a lot (15+) of people 25 and under in my family and I can tell you every single one of them uses Snapchat. While Instagram Stories very much replicates the general function of Snap, I really want to know some of those engagement numbers based on age, or even geography, and if it really has been all that much of a gut punch since that Instagram feature rolled out.
  • jlgaddis 10y ago
    I definitely think there's an "age thing" with regard to Snapchat. I'm 37 and I can think of maybe two or three friends around my age that use Snapchat. On the other hand, both my recent ex-girlfriend (24) and current girlfriend (22) use Snapchat constantly (exaggeration perhaps, but 20+ times a day is not unusual) and, of course, all of their friends do too.
• nickysemenza 10y ago
  I'm a photographer and a college student I use instagram for posting photos, I have a lot of followers who aren't my friends I use snapchat soley for communicating with my close friends so for me, they both have distinct use cases that aren't too overlapping
• vit05 10y ago
  plus now I can tag brands/models/makeup artists/ etc. I think snap do not give this option because they want have control about who pays and who get paid using the platform. At least for now. Maybe their next step will be in this direction, making something similar to youtube. Sharing the revenue of ads with a larger pool of content creators.
• laumars 10y ago
  Instagram still has very strict rules about nudety which makes it's a no go for the adult industry and has even ruffled quiet a few feathers with fashion designers and other content creators who may show the occasional nipple even in a none sexual way.
• austinringer 10y ago
  From a shareholder and advertiser's perspective, Snapchat was already hitting viewership parity with tv's most popular shows nearly 2 years ago. 30% of millenials are on Snapchat, one of the most expensive demographics to reach through television. Like it or hate it, Snapchat hit critical mass a long time ago. Snapchat vs. Television - https://gigaom.com/2015/02/24/snapchats-our-stories-are-generating-tens-of-millions-of-views/ https://gigaom.com/2015/02/24/snapchats-our-stories-are-gene... Pretty Up-to-date Metrics - http://expandedramblings.com/index.php/snapchat-statistics/ http://expandedramblings.com/index.php/snapchat-statistics/
  • wzt 10y ago
    That is a massive demographic to dominate. The fact that boomers and x-ers don't understand makes Snap an undervalued buy. http://www.goldmansachs.com/our-thinking/pages/millennials/ http://www.goldmansachs.com/our-thinking/pages/millennials/