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Hard lesson for companies that you need to own your subscribers, not lease them from twitter/facebook/instagram.
by searine 10y ago
Hard lesson for companies that you need to own your subscribers, not lease them from twitter/facebook/instagram.
- stevesearer 10y agoThis is why I'm hesitant to switch my business Instagram account to be an official business page. I don't sell anything so the ecommerce/insight tools don't really appeal, but I can definitely see the future of having to "boost" posts to you followers.
- unclebucknasty 10y agoWhat's worse is that it's "buying" them (via hard-won marketing efforts), giving them to FB, then paying FB to lease them back. But, of course, that wasn't the original deal--else no one would have signed up for it.