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But what's the value of their integrations? Sure they exist, but at best they provide a convenient means of inserting entertainment into typically business rela
by GrinningFool 10y ago
But what's the value of their integrations? Sure they exist, but at best they provide a convenient means of inserting entertainment into typically business related chat - with no further stats gathered on who views via integration, etc.
- neom 10y agoThe value of the integration is the promise of becoming a distribution platform. From there you can figure out services and tools that folks will pay for because it's easier/best to distribute your animated content through the giphy platform to the partners, and, you have the ability provide insights and analysis on what channels are working well, etc (snapchat like this type of content, slack likes this, iMessage likes this/////) - I'm not saying that's easy, or even possible. Simply if I was the CEO of giphy, that's what I'd try to do with the funds. If I did a good job, I presume given a year or two of building out and getting more deeply integrated, I could sell the technology, team and partnerships to a bigger company for $500-$600MM.
- exogeny 10y agoThat is a LOT of things that have to go right just to sell at the same valuation they just raised money at. That's exactly why this is so insane.
- GrinningFool 10y agoFair point. That sounds like a viable path to acquisition - though I suspect the odds are stacked against it as a path to profitability.
- neom 10y agoI agree. Therefore "viable business" isn't how I should have phrased it.