4 ms·

>Then there's the issue of language. 10% or less of the population speaks and understands English Why restrict yourself to do business with only english-speaki

• adventured 10y ago
  Not sure what the implication was meant to be by the parent. That English speaking demographic would also tend to be a more highly educated, wealthier / higher income segment of India, linking up with the rest of the parent's reference about having a smart phone + credit card etc. I'm not sure what Internet business could possibly generate significant profit from the bottom 750-900 million consumers in India today (median ~$500 annual income in that group). They simply do not have enough disposable income and won't for a few decades yet. Nor are they a homogeneous consumer group that you can network capture (get the first N and the rest come in easier and easier) all or a huge part of (spending wise). The top 200 million consumers in India however are increasingly very enticing for a traditional tech company. The ideal would be to start with the higher profit, higher margin customers in the top demographic, and as India rises accumulate the customers that move upwards in income. It's exactly what eg Amazon will ultimately do.
• coredog64 10y ago
  Um, because that's the lowest hanging fruit for companies that already do business in the Anglosphere.