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Oh, FB/Twitter still dominates, of course. Pretty much everywhere. The FB/Twitter/Instagram handles are what you'll see in print ads, etc. But WeChat and QQ are
by hdra 10y ago
Oh, FB/Twitter still dominates, of course. Pretty much everywhere. The FB/Twitter/Instagram handles are what you'll see in print ads, etc. But WeChat and QQ are in no way "have very little reach". Outside the tech-savvy demographics, people are more likely to know what WeChat and QQ are than they are to know about say, Snapchat, or Pinterest, for example.
- seanmcdirmid 10y agoI asked my Balinese taxi driver, who was using whats app on our ride to the airport, if he knew what wechat was. He didn't. Same in Thailand and the Philippines, the latter isn't surprising, the former is. In many SE Asia countries, the internet is google and Facebook, the word internet isn't even very meaningful. People say weterners are in a bubble when it comes to Asia, but I would argue Chinese are even more so. After working in china for 9 years, I found there to be an overwhelming focus on china, so much so that I saw Asian focused projects migrate away from china and to other Asian countries or even the states. There are just more Burmese working for Microsoft in Redmond than all Beijing tech companies...which is just saying there aren't many foreigners in china to help with non Chinese markets.
- rtpg 10y agoTo give an idea of differences between regions, I have never met anyone in Japan using Snapchat except if they're American. Hell, most people don't even know it's a thing
- sotojuan 10y agoYet Twitter is pretty popular in Japan!