5 ms·

It's one more step along Google's path to eating the internet. Google-served content discovered through Google search rendered in Google's browser running on Go

It's one more step along Google's path to eating the internet. Google-served content discovered through Google search rendered in Google's browser running on Google's operating system on a Google-manufactured device connected through Google's ISP and Google's network protocol (QUIC). Vertical integration.

visarga 10y ago
Google is just sending a different type of traffic: "one page traffic", but let's not forget that it is Google that is sending the traffic to AMP pages in the first place, there should be no entitlement on the part of webmasters.
- sdoering 10y ago
  What would Google be able to show it's user if it weren't for this greedy webmasters who poured over their sites to generate content? What comes first? Hen or egg? Google isn't the internet, the web was there long before Google made things findable. You had to know how and where to look. And yes Google made things back then way better. Non the less without content on the web a search engine is just blank. Unnecessary imho. So Google making my content a shared property is something of concern to me. Therefore I am not using AMP.
  - strictnein 10y ago
    Well, the hen and the egg came first. The egg (the content) was there and the hen (Yahoo) was already making it all findable.
- gcb0 10y ago
  I'm only half sure you're trolling so I will point out for others that lost what I hope was your irony and not naivete: Google only exist because content creators allow their bots to index and display part of the often copyrighted content for Google's own monetary gain, so Google should feel no entitlement on owning anything on the Internet.
  - spiderfarmer 10y ago
    They don't feel entitled, they just don't care. Just like they don't care with all illegal content on Youtube. They didn't care when they started hotlinking images in Image Search. Just like Facebook doesn't care about ripped video's on their platform. They know that publishers won't bite the hand that feeds them. They know that they can use their power as the defacto gateway to the internet as there is no competition and noone powerful enough to stand up to landgrabs like this. Maybe it's even worse. They don't stop and think about the power and influence they have, because over the years it has become entirely natural to them to just take whatever they want, repackage it and call it their own.
rakoo 10y ago
You know the cool thing about this integration ? Any part can be replaced. Some instantly, some take more time because they involve physical stuff. People use the Google integration because it's there by default, not because they are locked-in.
- nowayyeah 10y ago
  Absolutely not.
- lucaspiller 10y ago
  At the moment yes you are right, but if we want it to stay that way we need to do something about it now. I agree that people mainly use Google because it's the default, but if we aren't careful there won't be an alternative left that can stand up against them. The only hope we'll have then is that Facebook, Apple, Amazon or Microsoft decide to tackle Google head on, but in most cases where that has happened in the past Google has won. I'd already say that in terms of publishing online that Google is the only search engine publishers/marketers care about.
  - the_duke 10y ago
    With search, we already approaching that point. No other search engine comes close to the quality of Google, at least for certain topics. Outside of Russia, China, Japan and some other countries Google is the dominant search with a big lead. And that is troubling indeed! Competition is good. And necessary for a healthy market. It also means that Google has a huge amount of control over what information can be discovered. What if MS decides Bing isn't worth their while anymore in 5 years? Yahoo will have dwindled away by then, leaving only Google. In Europe, Google has +90% everywhere (except Russia).
    - antocv 10y ago
      Bing is still using Google as its backend. www.yandex.com is a really good alternative, I found it even offers better search results for most topic I look at.

visarga 10y ago

Google is just sending a different type of traffic: "one page traffic", but let's not forget that it is Google that is sending the traffic to AMP pages in the first place, there should be no entitlement on the part of webmasters.

sdoering 10y ago
What would Google be able to show it's user if it weren't for this greedy webmasters who poured over their sites to generate content? What comes first? Hen or egg? Google isn't the internet, the web was there long before Google made things findable. You had to know how and where to look. And yes Google made things back then way better. Non the less without content on the web a search engine is just blank. Unnecessary imho. So Google making my content a shared property is something of concern to me. Therefore I am not using AMP.
- strictnein 10y ago
  Well, the hen and the egg came first. The egg (the content) was there and the hen (Yahoo) was already making it all findable.
gcb0 10y ago
I'm only half sure you're trolling so I will point out for others that lost what I hope was your irony and not naivete: Google only exist because content creators allow their bots to index and display part of the often copyrighted content for Google's own monetary gain, so Google should feel no entitlement on owning anything on the Internet.
- spiderfarmer 10y ago
  They don't feel entitled, they just don't care. Just like they don't care with all illegal content on Youtube. They didn't care when they started hotlinking images in Image Search. Just like Facebook doesn't care about ripped video's on their platform. They know that publishers won't bite the hand that feeds them. They know that they can use their power as the defacto gateway to the internet as there is no competition and noone powerful enough to stand up to landgrabs like this. Maybe it's even worse. They don't stop and think about the power and influence they have, because over the years it has become entirely natural to them to just take whatever they want, repackage it and call it their own.

rakoo 10y ago

You know the cool thing about this integration ? Any part can be replaced. Some instantly, some take more time because they involve physical stuff. People use the Google integration because it's there by default, not because they are locked-in.

nowayyeah 10y ago
Absolutely not.
lucaspiller 10y ago
At the moment yes you are right, but if we want it to stay that way we need to do something about it now. I agree that people mainly use Google because it's the default, but if we aren't careful there won't be an alternative left that can stand up against them. The only hope we'll have then is that Facebook, Apple, Amazon or Microsoft decide to tackle Google head on, but in most cases where that has happened in the past Google has won. I'd already say that in terms of publishing online that Google is the only search engine publishers/marketers care about.
- the_duke 10y ago
  With search, we already approaching that point. No other search engine comes close to the quality of Google, at least for certain topics. Outside of Russia, China, Japan and some other countries Google is the dominant search with a big lead. And that is troubling indeed! Competition is good. And necessary for a healthy market. It also means that Google has a huge amount of control over what information can be discovered. What if MS decides Bing isn't worth their while anymore in 5 years? Yahoo will have dwindled away by then, leaving only Google. In Europe, Google has +90% everywhere (except Russia).
  - antocv 10y ago
    Bing is still using Google as its backend. www.yandex.com is a really good alternative, I found it even offers better search results for most topic I look at.