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Thanks. Would you be able to comment on sales cycles and landing our first user/customer?

• ga110578 10y ago
  Sure, sales-cycle will depend on the size of potential customer/company. Big organizations = Longer decision making. First user/customer is always through personal referrals/reputation/network. Easiest way to do this is: 1) Focus on Small/Mid-sized Financial services companies to establish a beachhead/ First few customers. 2) Sharply define your product/solution and how it fits in that particular company's narrative. 3) Find "side doors"-Independently pitch to 1-2 board members, and separately to the CEO. Specific to "marketing automation software" - connect with CMO/Sales head and demonstrate the value prop. The objective is 'decision makers' should hear positively about your company from different sources. 4) Be flexible with the commercial model to get first few clients ( many prefer outcome based pricing) 5) Get a subtle PR cycle activated for your company/product. 6) Minimize integration effort: Ensure that your product can easily be integrated with customer's existing infra. (Preference is for API-based solutions) If orchestrated correctly, you will have 2-3 'paying customers' in month 1-2. All the best.
  • tixocloud 10y ago
    Thanks! I'll give it a shot.