19 ms·

Bezos changed the name from Cadabra to Amazon because Yahoo would return search results alphabetically.

• tigerthink 17y ago
  Holy shit.
  • nfnaaron 17y ago
    No, that's alphabetically worse, but good suggestion.
  • patio11 17y ago
    Next time I catch heat for it, I'm going to fire back with "So what, Jeff Bezos is an SEO, too."
• joe_the_user 17y ago
  I can't verify your claim one way or another. Humourly, Amazon themselves don't seem to have a clue, giving both answer plus lots of spam: http://askville.amazon.com/Bezos-changed-cadabra-amazon-sounded-cadaver/AnswerDetails.do?requestId=1141883&responseId=1142952 http://askville.amazon.com/Bezos-changed-cadabra-amazon-soun...
• alexsolo 17y ago
  I'm not sure if this is true, but I was told that it was because Cadabra sounds too much like "cadaver".