4 ms·

Hmm.. I didn't know their original name was Cadabra.

• kirpekar 16y ago
  Bezos changed the name from Cadabra to Amazon because Yahoo would return search results alphabetically.
  • tigerthink 16y ago
    Holy shit.
    • nfnaaron 16y ago
      No, that's alphabetically worse, but good suggestion.
    • patio11 16y ago
      Next time I catch heat for it, I'm going to fire back with "So what, Jeff Bezos is an SEO, too."
  • joe_the_user 16y ago
    I can't verify your claim one way or another. Humourly, Amazon themselves don't seem to have a clue, giving both answer plus lots of spam: http://askville.amazon.com/Bezos-changed-cadabra-amazon-sounded-cadaver/AnswerDetails.do?requestId=1141883&responseId=1142952 http://askville.amazon.com/Bezos-changed-cadabra-amazon-soun...
  • alexsolo 16y ago
    I'm not sure if this is true, but I was told that it was because Cadabra sounds too much like "cadaver".
• akl 16y ago
  Fun fact: it was changed because of concern people might hear 'cadaver' instead of 'cadabra'. (or so this book said: http://www.amazon.com/amazon-com-Inside-Revolutionary-Business-Changed/dp/0066620414 http://www.amazon.com/amazon-com-Inside-Revolutionary-Busine...)