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> This has done untold damage to their brand in the eyes of the average consumer You'd be surprised about how much of the general public even knows that there
by grkvlt 10y ago
> This has done untold damage to their brand in the eyes of the average consumer
You'd be surprised about how much of the general public even knows that there is a type of Samsung phone that can spontaneously combust, and the proportion of those people that care and will continue to remember that fact when they are looking for a new phone is also going to be quite small.
I have had to explain the story to friends who gave me blank looks when I explained that my Samsung S7 was not the kind that exploded...
- marcosdumay 10y agoThis time almost everybody knows. With every flight announcing "you can use your electronic devices now, in airplane mode - except for the Galaxy Note 7, that must stay off during all the trip", people won't forget for a while. In Samsung's shoes, I'd kill the Note brand.
- _asummers 10y agoYour last paragraph contradicts your overall point. To me, that reads like your friends associated it with the entire brand, not that they were unaware of the exploding phones. That's worse for Samsung.
- grkvlt 10y agoNo, they were unaware that there was an exploding phone, let alone a Samsung exploding phone. It surprised me, as some of them were pretty technically literate.