3 ms·

Given that we all know headlines are made for clicking, I think it's pretty clear why this time is very different vs the previous 10 years: "He notes that the c

Given that we all know headlines are made for clicking, I think it's pretty clear why this time is very different vs the previous 10 years: "He notes that the company is now managing inventory, building relationships with carriers, sourcing components, making supply chain deals and managing distribution. Google is even making accessories, including cases and cables." This article isn't about the technical approach, it's more about the business/go to market approach. That's _very_ different to how Google went to market prior. Is this going to materially impact the iPhone? I don't know. But it is different enough that it warrants some sort of "This is a new approach by Google to taking on the iPhone" headline.

benologist 10y ago
Isn't that what literally every android manufacturer has been doing since day 1? Google doing it "too" doesn't sound like a game changer.
- jusben1369 10y ago
  Well every other manufacturer has looked to Google (largely) for the sw and built the hw. It's this bundling together of the two that's being presented as unique and is different to every other Android manufacturer.
  - threeseed 10y ago
    But that's hypothetical. I'm not seeing any features that Google is uniquely placed to offer. And it's not like Android is so antithetical to third party modifications.
MBCook 10y ago
It's different, but it doesn't mean it's an iPhone killer. MS started making their own hardware and it certainly helped push the market but the Sufarce never turned into the 'iPad killer' that tons of sites decided to declare it. It's a new Android phone, Google was heavily involved (more than the Nexus line). That's it. That's not bad, but it doesn't automatically make something an X killer.
- KirinDave 10y ago
  > MS started making their own hardware and it certainly helped push the market but the Sufarce never turned into the 'iPad killer' that tons of sites decided to declare it. The Surface is basically a superior option to the iPad Pro, which all accounts give inferior sales to.
  - MBCook 10y ago
    Depends heavily on the task and way you're using it. They both excel at different things.
    - KirinDave 10y ago
      Besides "using iOS apps" what exactly is the iPad's use case? Certainly the Surface line as a whole has seen a really big uptake from the art community. So while the pen specs are slightly better on the iPad side it doesn't seem to influence consumer behavior.
      - zepto 10y ago
        Besides 'using windows apps that weren't designed for a tablet' what exactly is the Surface's use case?
        exergy 10y ago
        It runs full windows. Allow me to repeat. It runs full windows. I'm a grad student. I have a workstation in my office. But at home, it's perfect for reading research papers thanks to the high resolution display, the fact that I can disconnect the keyboard, and the included pen which I can use to annotate. Yes, the iPad can do all that, but I can reconnect the keyboard, and continue using Matlab, or log in remotely to my office machine and continue my office work, or edit spreadsheets/PPTs/thesis in full MS Office. And it's light enough that I can throw it in my backpack "just in case" I need it. Honestly, the being able to disconnect the keyboard thingy seems gimmicky before you get used to it. After you do, it's a godsend.

benologist 10y ago

Isn't that what literally every android manufacturer has been doing since day 1? Google doing it "too" doesn't sound like a game changer.

jusben1369 10y ago
Well every other manufacturer has looked to Google (largely) for the sw and built the hw. It's this bundling together of the two that's being presented as unique and is different to every other Android manufacturer.
- threeseed 10y ago
  But that's hypothetical. I'm not seeing any features that Google is uniquely placed to offer. And it's not like Android is so antithetical to third party modifications.

MBCook 10y ago

It's different, but it doesn't mean it's an iPhone killer. MS started making their own hardware and it certainly helped push the market but the Sufarce never turned into the 'iPad killer' that tons of sites decided to declare it. It's a new Android phone, Google was heavily involved (more than the Nexus line). That's it. That's not bad, but it doesn't automatically make something an X killer.

KirinDave 10y ago
> MS started making their own hardware and it certainly helped push the market but the Sufarce never turned into the 'iPad killer' that tons of sites decided to declare it. The Surface is basically a superior option to the iPad Pro, which all accounts give inferior sales to.
- MBCook 10y ago
  Depends heavily on the task and way you're using it. They both excel at different things.
  - KirinDave 10y ago
    Besides "using iOS apps" what exactly is the iPad's use case? Certainly the Surface line as a whole has seen a really big uptake from the art community. So while the pen specs are slightly better on the iPad side it doesn't seem to influence consumer behavior.
    - zepto 10y ago
      Besides 'using windows apps that weren't designed for a tablet' what exactly is the Surface's use case?
      - exergy 10y ago
        It runs full windows. Allow me to repeat. It runs full windows. I'm a grad student. I have a workstation in my office. But at home, it's perfect for reading research papers thanks to the high resolution display, the fact that I can disconnect the keyboard, and the included pen which I can use to annotate. Yes, the iPad can do all that, but I can reconnect the keyboard, and continue using Matlab, or log in remotely to my office machine and continue my office work, or edit spreadsheets/PPTs/thesis in full MS Office. And it's light enough that I can throw it in my backpack "just in case" I need it. Honestly, the being able to disconnect the keyboard thingy seems gimmicky before you get used to it. After you do, it's a godsend.