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BlackBerry had a fine product for a specific market segment until the press/media started comparing them to consumer devices. What if they had focused on what
by amenghra 10y ago
BlackBerry had a fine product for a specific market segment until the press/media started comparing them to consumer devices.
What if they had focused on what they were good at?
- bdcravens 10y agoThere were plenty of consumers buying Blackberries. As sales contracted, most companies will try to regain that, as opposed to admitting defeat and refocusing on core competencies, especially when you're publicly traded.
- pwthornton 10y agoIt eventually became a point where the iPhone was a better consumer and professional device. The Blackberry simply wasn't a real smartphone with a real OS.
- wNk6A23YB 10y agoThe iPhone is not a better professional device than a BB OS device from an organizational standpoint. For instance as an MDM administrator you can't control the OS version of company devices other than saying it must be within a range for the device to connect to company resources. This creates a risk that users will update the OS before a required app supports the new version. You also can not capture SMS/iMessage data which leaves regulated industries needing third party solutions which are not carrier agnostic (eg Smarsh). Apple is slowly catching up with features like DEP, VPP, and supervised mode but it has a long way to go.
- deleted 10y ago[deleted]
- tacostakohashi 10y agoThey did. They just weren't as good at that as everybody else.
- poopsintub 10y agoThey were ruling the world until smartphones without keyboards became cheap. The demand for a tactile keyboard shrunk to India and a bunch of old men and women running the government. Now they don't even use them anymore.