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And then Apple figured out the average American cares more about what they pay monthly for an object than they do about the total cost. So instead of "owning"
by tw04 10y ago
And then Apple figured out the average American cares more about what they pay monthly for an object than they do about the total cost. So instead of "owning" a phone that you could run over with a truck, you "rented" a phone that would break if you looked at it wrong for 7x the price.
Brilliant move on their part, and I wouldn't trade my google maps for anything. But I miss the hell out of my blackberry email to this day.
- pfranz 10y ago> And then Apple figured out the average American cares more about what they pay monthly for an object than they do about the total cost. To be fair, that was a trend long before Apple made phones. To me, it looked like they tried to break that trend but got too much resistance from users who wouldn't pay the upfront cost.
- flukus 10y agoPhone plans existed long before the iphone.