From a strategy perspective it always seems like you develop better with a clear incremental goal, even when the increments are huge. In that sense, Tesla has

From a strategy perspective it always seems like you develop better with a clear incremental goal, even when the increments are huge. In that sense, Tesla has a clear goal to incrementally improve its cars. Uber has a clear goal to augment its service. Next steps for Google? Apple? I'm not surprised they are drifting.