5 ms·

I wanted to call this out: We solved the first problem through a separate tool, which labels the user with the originating source when registering. Yes, yes,

by ssharp 10y ago

I wanted to call this out: We solved the first problem through a separate tool, which labels the user with the originating source when registering. Yes, yes, yes, and yes. If you're spending any significant amount of money on advertising, you need to be doing this. Don't rely solely on third-party cookies and session unification attempts. If you have a USER table in your database/crm, add the five UTM fields to it! Conversions for most businesses are a multi-day and, often times, multi-device process.

BillinghamJ 10y ago
How can this can be achieved this for mobile apps?
- doublerebel 10y ago
  Localytics and Mixpanel can do tracking across platforms. And I'm sure there's more.
mikey_p 10y ago
Not only that, but also add current_* and original_* variations for those fields. Sometimes you have channels that are good at bringing awareness but others that are better at converting. They are not always the same.
lukethomas 10y ago
Can also just add a field to signup "how did you hear about us?"
- jon-wood 10y ago
  Or both, I was dubious about a request to add this field where we were doing proper ad source tracking via URL variables, but it led to some interesting results, specifically people coming via Facebook ads and the lack stating word of mouth, or offline advertising, as the source.
gk1 10y ago
If you're using a tracking tool like Mixpanel, you can get the UTM parameters for each user and enter them as hidden field values into whatever form they submit so that you have them in your DB/CRM/email.
mrgreenfur 10y ago
In truth, you should be doing this and modeling the results via attribution for every source of traffic. What if the facebook audience bounced right away and converted via google two days later? Disclaimer: I'm working on an attribution modeling tool, attribution.io
- disgruntledphd2 10y ago
  I was really interested in your product. Unfortunately your website was less than informative. Any chance you could provide some more details around your approach and methodology?
  - mrgreenfur 10y ago
    You're right, the landing pages are basically just teasers to get people interested. It's very much in beta. Happy to provide more details. The platform works by tracking the visits to your site and determining where they came from (via referrer + url params / utm tags). Then when an event is fired, I look back at the history of that user's visits and run attribution models to distribute credit for the event back to the sources. Technically, I'm using a few rails sites, sidekiq workers, redis and postgres to keep it all humming. Not much fancy on the front-end, just plain ol javascript. Is there something specific you're interested in? Edit: feel free to mail me if you want more personalize info / discussion: hello @ attribution.io (added spaces for spam robots)
- shostack 10y ago
  Are you doing anything with dynamic/data driven models? Or do you just focus on the same static ones as GA plus your static content models? Also, how do you handle view through and other harder to measure branding touch points? Do you integrate with things like DCM? My beef with most non-enterprise solutions (which I'd classify yours as based on pricing) is they are very limited, and typically don't do much of anything beyond what is available for free in GA. Fwiw I'm a senior digital media guy who goes deep on attribution. It is what keeps me up at night as we work on display,video and paid social. The fact that we have a longer sales cycle due to a free trial further complicates things.
crdb 10y ago
You can also ignore UTM terms altogether, and use a single ad ID, then structure your marketing channel/partner/etc. exactly how you like it at DB level. Aside from being more correct, as you don't duplicate this information with every session, you can update your "UTM parameters" at any time (keeping a history table, naturally) and avoid enormous and growing sets of rules to map previous structures to the newest one.
wastedhours 10y ago
Totally agree. I literally just spent 9 months getting this integrated at work - now everyone sees it as magic. For people with tech and marketing in their arsenal it should be one of the first steps if you're working with standard tracking link variables. Obviously (with our set up) we're dealing with last touch attribution, but it's still infinitely more worthwhile than not having it.

by ssharp 10y ago

BillinghamJ 10y ago

How can this can be achieved this for mobile apps?

doublerebel 10y ago
Localytics and Mixpanel can do tracking across platforms. And I'm sure there's more.

mikey_p 10y ago

Not only that, but also add current_* and original_* variations for those fields. Sometimes you have channels that are good at bringing awareness but others that are better at converting. They are not always the same.

lukethomas 10y ago

Can also just add a field to signup "how did you hear about us?"

jon-wood 10y ago
Or both, I was dubious about a request to add this field where we were doing proper ad source tracking via URL variables, but it led to some interesting results, specifically people coming via Facebook ads and the lack stating word of mouth, or offline advertising, as the source.

gk1 10y ago

If you're using a tracking tool like Mixpanel, you can get the UTM parameters for each user and enter them as hidden field values into whatever form they submit so that you have them in your DB/CRM/email.

mrgreenfur 10y ago

In truth, you should be doing this and modeling the results via attribution for every source of traffic. What if the facebook audience bounced right away and converted via google two days later? Disclaimer: I'm working on an attribution modeling tool, attribution.io

disgruntledphd2 10y ago
I was really interested in your product. Unfortunately your website was less than informative. Any chance you could provide some more details around your approach and methodology?
- mrgreenfur 10y ago
  You're right, the landing pages are basically just teasers to get people interested. It's very much in beta. Happy to provide more details. The platform works by tracking the visits to your site and determining where they came from (via referrer + url params / utm tags). Then when an event is fired, I look back at the history of that user's visits and run attribution models to distribute credit for the event back to the sources. Technically, I'm using a few rails sites, sidekiq workers, redis and postgres to keep it all humming. Not much fancy on the front-end, just plain ol javascript. Is there something specific you're interested in? Edit: feel free to mail me if you want more personalize info / discussion: hello @ attribution.io (added spaces for spam robots)
shostack 10y ago
Are you doing anything with dynamic/data driven models? Or do you just focus on the same static ones as GA plus your static content models? Also, how do you handle view through and other harder to measure branding touch points? Do you integrate with things like DCM? My beef with most non-enterprise solutions (which I'd classify yours as based on pricing) is they are very limited, and typically don't do much of anything beyond what is available for free in GA. Fwiw I'm a senior digital media guy who goes deep on attribution. It is what keeps me up at night as we work on display,video and paid social. The fact that we have a longer sales cycle due to a free trial further complicates things.

crdb 10y ago

You can also ignore UTM terms altogether, and use a single ad ID, then structure your marketing channel/partner/etc. exactly how you like it at DB level. Aside from being more correct, as you don't duplicate this information with every session, you can update your "UTM parameters" at any time (keeping a history table, naturally) and avoid enormous and growing sets of rules to map previous structures to the newest one.

wastedhours 10y ago

Totally agree. I literally just spent 9 months getting this integrated at work - now everyone sees it as magic. For people with tech and marketing in their arsenal it should be one of the first steps if you're working with standard tracking link variables. Obviously (with our set up) we're dealing with last touch attribution, but it's still infinitely more worthwhile than not having it.